Are You Allowing Your Brand to Evolve?

May 23, 2018

Do you think of your brand as a living thing? You need to. Because of the fact your brand is ultimately a psychological construct in the minds of your customers, it changes over time as that audience’s values change. It grows and evolves, and you don’t want to stifle that growth. You need to know […]…

Tom Steve’s New Project is Kind of a Big Deal

May 23, 2018

To quote fictional anchorman Ron Burgundy, what Tom Steve is currently working on is — in wheat circles — kind of a big deal. If it come…

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