If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects want good information that helps them make good decisions, but they don’t like being sold. Most of us research products and services online before making a purchase, so it is important to have a non-sales voice available to buyers, who are in the research phase, to ensure your brand is represented.

Here are 5 great reasons why you should engage in content marketing today:

1. Build trust.

The more content you create and share with your target audience, the more people see it and the clearer it becomes that you are a thought leader in your field. People trust experts and want to hire them to help solve their problems.

2. Increase brand awareness.

Because people usually find information on a given topic through organic searches there is a chance to expose potential customers to a new brand (aka your company) they might not have been familiar with before. From there, you can use content marketing to significantly increase traffic to your website and build a following for your content.

3. Enhance SEO.

When you open your browser and type a keyword or phrase into your search engine, the most relevant information regarding your search query appears. When you create expert content, with the goal of sharing useful and valuable information to your ideal target buyers, Google recognizes your content as “clean” and will generally rank it higher in the search results. Additionally, regularly posting new content to your website also improves SEO.

4. Develop lead generation.

Content marketing enables strangers to discover you through your useful and informative content. Most of the time, this is before they are even ready to make a decision to buy, meaning your competition isn’t even in the picture.

5. Prioritize ideal buyers

When people find you via content marketing at the start of their purchase decision, you benefit from having only people who are really interested in what you have to say. Of these readers, only those who are genuinely intrigued by your brand are going to proceed down the sales funnel. This means you’ll have filtered out the weak leads, and your sales team will only be dealing with warm leads.

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