Dekalb agronomist Liz Simpson speaks about Monsanto's new Roundup Ready Xtend system for soybeans.

Launching a New Product All About Education

July 28, 2015

Training begins even before a product is available to retailers and growers. For Monsanto, marketing a new product doesn’t begin when it becomes available for retailers to sell and farmers to buy. It begins by educating potential customers in anticipation of its official launch. The company recently unveiled its Roundup Ready Xtend Cr…

The Hunt for Analysts

March 31, 2015

The seed testing industry works to overcome challenges. One might not think the seed testing industry and an international chain of convenie…

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