If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone. That said, the impact of content marketing shouldn’t be overlooked — people are hungry for information.
There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned, you shouldn’t leave your content marketing unmanned. With content marketing, you must be present to
You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit, you should be
You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your content “quality” content? If you’re hoping to get the attention of key decision-makers in t
Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other kettle of fish. That’s why it’s important you take the time to create quality content to build your audiences’
If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is a trusted expert or authority and who has built a relationship with them and has proven their expertise on the topic. As
Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can begin to get an accurate sense of your return on investment, you must know what it is you want to accompl
One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When this happens, you lose the attention of the reader and damage the relationship you’ve been wo