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PublicationsMailAgreement40030841JANUARY2014ThefutureoftheindustylooksbrightGiantViewsoftheIndustryASDforSeedCropInspectionFUNDINGSEEDRESEARCHENDPOINTROYALTIESTheAgriculturalGrowthAct ForgenerationstheOlsonfamilyhasbeenproducinghighqualitycertifiedseedofSeCangeneticsonourfarmnearArcherwillSaskatchewan.Itsinourgenes.GenesthatfityourfarmisaregisteredtrademarkofSeCan.www.secan.comItsinourgenes.Itsinourgenes. JANUARY20141January2014eaturesCONTENTSdepartmentsTraitstewardshipismoreimportantnowthanitwasatthetimeotheintroductionothefrstglyphosatetechnologiesintotheCanadianmarket.StrategySession34Cropproducerscontinuetobreakyieldbarriersintheaceoadversity.GiantViews5230WorldStatus38CrossPollination40RegulatoryRoundup42CSAAC43CSGA44CSTA46IndustryNews4804GiantViewsoftheIndustryTheStarsareAligningTheutureotheindustrylooksbrightastheseedsectorispoisedtomeeteedingagrowingpopulationhead-on.08GiantHighlightsFromprotectingpollinatorstoglobalpartnershipstoplantbreedersrightsourexpertssharetheirthoughtsontheissuesshapingtheindustry.12GiantNumbersDetailsontheseedindustryromourGiantsbythenumbers.14GiantBiosLearnmoreaboutthisyearscropoGiantViewsoftheIndustrycontributors.20EndPointRoyaltiesOnemodelorundinguturecerealresearchisexploredaspartoajointprojectledbytheAlbertaSeedGrowersAssociation.30BASFCropProtectionRaisingtheBarNewdevelopmentsandproductstoofermorestrategicsolutionsorarmers.32PerspectiveTheCSGAofertheirtipsorsuccessinparttwoothissix-partseries.39VarietyRegistrationinWesternCanadaRecommendationsromthePRCWRTtoMinisterRitzonstreamliningvarietyregistration.04 2January2014-Vol.18No.1ThemagazineotheCanadianseedindustryPUBLISHEDBYIssuesInk6327435CanadaLtd.403-313PacifcAvenueWinnipegMBR3A0M2Phone204453-1965Fax204475-5247emailissuesissuesink.comGermination.caPUBLISHERShawnBrooksbrookissuesink.comASSOCIATEEDITORLindsayHofmanlhomanissuesink.comEDITORIALMarkHalsallmhalsallissuesink.comShannonSchindlesschindleissuesink.comMarcZienkiewiczmzienkiewiczissuesink.comMARKETINGCraigArmstrongcarmstrongissuesink.comAdriaGrewalagrewalissuesink.comSamMostaasmostaaissuesink.comHitenShahhshahissuesink.comCREATIVEWadeClisbywclisbyissuesink.comJefHiebertjhiebertissuesink.comLesleyNakonechnylnakonechnyissuesink.comCIRCULATIONBradGordonbgordonissuesink.comCamMitchellcmitchellissuesink.comCONTRIBUTORSStuartGarvenJulieMcNabbEDITORIALBOARDDaveAkisterHollyGelechShaunHaneyToddHyraDougKnightLeeMarkertRyanMurrayTimWelbanksSUBSCRIPTIONSCanada47.25yearincludingGSTForeign95.00yearGerminationmakesnoexpressedorimpliedwarrantiesomerchantabilityorftnessoraparticularpurposeorotherwiseconcerningtheuseoanyproductandassumesnoliabilityoranyinjuryordamagedirectorconsequentialincurredromtheuseosuchproductsorservicestherein.FederalProvincialandMunicipallawsandregulationssupersedetheinormationcontainedherein.PublicationsMailAgreementNo.40030841.ReturnundeliverableCanadianaddressestoIssuesInk403-313PacifcAvenueWinnipegMBR3A0M2PRINTEDINCANADAPleaserecyclewhereacilitiesexist.NopartothismagazinemaybereproducedwithoutthewrittenpermissionothepublisherGERMINATION.CAMulti-purposeRe-UseableWaterproofGluesUsedSiftResistanceBuiltInRugged100lb.TagStockConstructionEasyToUseFold-InFlapsFold-DownTuck-In2802HedbergDriveHopkinsMN55305-3405Ph952545-7124Fax952545-0196WithSpearItsInThBg.SeedGrainSpecialSafetyEnvelopesForSamplingandStorage.CallorSendForFreeSampleKitPricesGummedandUngummedCoinEnvelopesAvailable Weknowthevalueofcoolweathergermination.Wehaveto.ItsCanada.AgCelencebenetsrefertoproductsthatcontaintheactiveingredientpyraclostrobin.Alwaysreadandfollowlabeldirections.AgSolutionsisaregisteredtrade-markofBASFCorporationAgCelenceisaregisteredtrade-markandINSUREisatrade-markofBASFSEallusedwithpermissionbyBASFCanadaInc.INSURECEREALshouldbeusedinapreventativediseasecontrolprogram.2014BASFCanadaInc.Creatingaseedtreatmentthatcanwithstandthiscountrysunpredictableelementswasnoaccident.LikeyouandyouroperationInsureCerealwasbuiltinCanada.Ofcourseincreasedemergenceincoolgerminationconditionsandenhancedtolerancetofrostarejustsomeofthisinnovativeseedtreatmentsadvantages.Italsodeliversmoreemergedseedlingsamoreconsistentplantstandincreasedrootbiomassandlargershootsystems.TheyreallpartoftheuniquebenetswecallAgCelence.AndInsureCerealistheonlycerealseedtreatmentthathasthem.Fordetailsvisitagsolutions.cainsureorcallAgSolutionsCustomerCareat1-877-371-BASF2273. 4GIANTVIEWSOFTHEINDUSTRYTHESTARSAREALIGNINGTHEutureisreallybrightortheseedindustrysaysCanadianSeedTradeAssociationCEOPattyTownsend.TheocusoourgovernmentoncreatinganenvironmentthatwillosterinvestmentandinnovationandtheworktoopenupmarketsaroundtheworldsendagreatsignalorpotentialprivatesectorinvestorsbothinsideandoutsideoCanada.Advancesintechnologydeliveredinandontheseedarebeingmadeatanincreasingrateandarmersareembracingchangeandfndingnewandexpandedmarkets.Optimismortheseedindustrysutureisatanall-timehighandtheprooisintheinvestmentdollars.EveryfveyearsCSTAconductsasurveyoninvestmentinplantbreedingresearchandvarietydevelopment.IthelpsusbenchmarktherolethatourprivatesectormembershaveindeliveringinnovationtoCanadasarmersandtheCanadianeconomysaysTownsend.In2007theprivatesectorinvestedjustover56millioninplantbreedingresearchandvarietydevelopment.In2012theinvestmentwas99.5million.Theprojectionor2013was106.5millionandthefve-yearprojectionorinvest-mentin2017is147.5million.Ithinkpeoplewouldbethemostsurprisedwiththepro-jectionsorspendingincerealsspecifcallywheatsaysTownsend.In2007theprojectionwasprettygloomy.Theprivatesectorexpectedtobespendingonlytwopercentoitsinvestmentsincerealresearchandplantbreedingby2012butinvestmentactuallyincreasedrom2007to8.3percent.Theprojectionsor2017arethatover13percentTheneedtoeedagrowingglobalpopulationcontinuestodriveinnovationsintheseedindustry.TheagindustryisincreasinglychallengedtoproducemorewithlesswherewillwefndmorelandtogrownextyearscrophowcanweincreaseyieldsbutuselessresourceswhatregulationsneedtochangesowecanensureourcropscanbetradedaroundtheworldandCanadaisinagreatpositiontoprovidethesolutionstothesechallenges. JANUARY20145oprivatesectorinvestmentwillbeincerealsmorethaninsoybeansinCanada.IthinkthisisanindicationotheoptimismthatisbeingcreatedwithpromisedchangestotheregulatoryandintellectualpropertyenvironmentinCanada.Thebottomlineisthatthereisverystrongdemandorseedandthatwillonlycontinuetogrownotonlydomesticallybutinternationally.StartswithSeedSeedcompanieshavealotoopportunitiesbecausewehavetoeedareallyhungryplanetsaysMatthiasHaugheadoSeedGrowthorBayerCropScience.Thereorewehavetomaximizeourharvestquality-wiseandquantity-wiseoverthenextyears.Itsreallyimportant.KarstenNeuerglobalheadoSeedcareorSyngentaagrees.By2050wewillhaveatleastninebillionpeopleonthisplanetandthatclearlyaddsgreatlytotheglobaloodsecuritychallengehesays.Webelievewecanmakeastrongcontributiontowardsaddressingthatchal-lenge.Ourambitionistohelptheworldachievegreateroodsecuritytobycreatingastepchangeinagriculturalproductivity.Mostimportantlywehavetoeedagrowingglobalpopulationinanenvironmentallyriendlyway.TohelpachievethisSyngentarecentlyannouncedalong-termprogramcalledTheGoodGrowthPlan.Oneoitskeycommitmentsistoincreaseproductivityo20millionsmallholderarmersby50percentby2020withoutusingmorelandwaterandotherscarceresources.Thisneedtoeedtheworldisdrivinginnovationintheseedindustrytoday.Andperhapsnoothersectorwithintheseedindustryisasocusedonthatgoalastheseedtreatmentandenhancementsector.LastyearBayerlaunchedSeedGrowthitsullyintegratedandcomprehen-sivesystemoron-seedapplicationswhileSyngentahasbeenincreasingitsocusonitsSeedCarelineupoprod-ucts.TheemphasisisnotjustoncropprotectionproductsanymorebutrathercompaniessuchasBayerandSyngentaarelookingatseedtreatmentromabroaderperspectivespendingmillionsodollarsonhowon-seedapplicationscanincreaseyield.WereallyneedthemaximumprotectionorseedsintheutureinordertoproduceamaximumharvestsaysHaug.WithtodaysocusonincreasingarmproductivityclearlySeedcareisoneothemostessentialtoolsinthegrowerstoolboxaddsNeuer.Notonlydoesitprovideasignif-cantimpactonaarmsyieldsbutitsalsooneothemostsustainableandenvironmentallyriendlytechnologiesouttherewhichusuallycomeswithsomeothelowestdoseratesintermsoanapplication.Thatmakesitoneothemostexcitingadvancestolookorwardto.RapidgrowthintheseedtreatmentandenhancementsectorsignifesthatNeuerisrightseedcareisoneothemostessentialtoolsineveryseedcompanysportoliotoday.Theseedtreatmentmarketwillcontinuetoprovideattrac-tivegrowth.Thetotalmarketiscurrentlyvaluedatabout3billionanditseemslikelyitwillcontinuetogrowatdouble-digitratessaysNeueraddingthatthemainactorthatissupportingthegrowthwillcontinuetobetheincre-mentalvalueseedtreatmentsarebringingtoarmerssuchasitsnewseedappliednematicideClarivawhichusuallytranslatesintoanincrementalreturnontheinvestmentorthearmersoroughlythree-to-one.Thatsanawullyexcitingoutlook.AtSyngentaweareullycommittedtoSeedcareandwearemakingaparticu-lareorttobringthattechnologytoallourcustomersbutmostimportantlytoseedcompanieswhoprovidetheprod-uctsinaveryproessionalandindustrialwayNeuersays.HolisticApproachWhatshappeningintheseedtreatmentsectorsignifesalargermovementthatisoccurringthroughouttheentireseedindustryamoreholisticapproachtosellingseed.Itsmuchmorethanonlysellingproductsorproft.ItsaholisticviewandwevegottheullpicturebecauseweareexpertsinseedgrowthoverallsaysHaug.Accordingtohimtheseedindustryisbecomingmoreocusedonbiggerpictureissuessuchassustainabilityandgrowthacrosstheentirevaluechain.Itsareallydierentviewromjustthinkingaboutsayseedtreatmentonitsown.AndwewentawayromthatviewbecauseseedtreatmentmeansnormallyonlytheapplicationothechemicalproductandwewanttoensurewearesecuringsustainablehealthyprotectedandstrongplantgrowthsaysHaug.Byollowingamoreholisticapproachwecreatemorevalueorthearmerbyincreas-ingandimprovingtheirbusinessgrowthintheuture.InnovationandEvolutionThereisnodoubtinnovationiscausingtheindustrytoevolveatarapidpaceandperhapsthatismostprevalentintheorageandtursector.LloydDyckchairmanoBrettYoungSeedssaysthissectorhascomealongwayinthe80-yearhistoryothecompany.Eightyyearsagotheorageandturbusinesswasmainlycommonseed.Farmerswouldgroworageandturspe-ciesinarotationoronaspecbasistheseedwouldbeprocessedandblendedtomeetthequalityspecifcationsoaparticularmarketlikepurityorgermination.ItschangeddramaticallysaysDyck. 6Todaythemarketplaceororageandturworldwidehaschangedtoimprovedvarietiesograssesandturspecies.Theyaretestedbredandgrownundercontractwithagron-omiststoproducetheseed.Atertheproductionprocessthereisextensivequalitytestingandthenpackagingandmarketingbeorefnallythesaleotheproduct.Insteadobeingathree-stepprocess80yearsagonowitsaprocessthats15stepslongittakesyearsandyearstobringoneproducttomarketandtheamountinvestedineachvarietyhasgoneupdramaticallysaysDyck.Atremendouslothaschangedanditseemsthewholeworldisevolvingthatway.Itusedtobethatsomemarketsweremorecommonseedandotheronesweremoreimprovedspeciesbutitsallgoingtheimprovedspecieswayanditonlymakessensethatitdoesthat.MoreandmoretraitswillcontinuetohitthemarketplaceinallcropssaysErinArmstrongdirectorresearchandproductdevelopmentatCanterraSeeds.Weneedtohaveacontinualintroductiononewvarietiesintotheporto-liobecausearmersarealwayslookingorbetterperor-mance.Whatsgoingtoyieldbetterwhatsgoingtohavethebetterdiseasepackageandideallywhatisgoingtohavegreaterdemandshesays.Wespendalototimewithendusersespeciallyorcroptypessuchasmillingwheatsmillingoatsandmaltingbarleystryingtounder-standtheirneedsandthenlookingasearlyaswecaninthescreeningprocessandtheevaluationprocessatpos-siblematchesbetweenaparticularcompanysneedsandthematerialwehavecomingthrough.Thesoonerthatlinkcanbemadethestrongertheirinterestinthatvarietyisgoingtobe.ProductPositioningCriticalHoweveraccordingtoTimWelbanksleadagronomistorMaizexSeedstheincreaseonew-and-improvedtraitsonthemarketbringsitsownchallengeandmeansseedretailershaveaprettybigjobtodo.Withallthesenewtraitscomingonlineseedretailersreallyhavetounderstandtraitsandthepositioningothem.Retailershavetositdownwiththeirgrowersanddoafeld-by-feldplan.ItsveryimportantthattheyunderstandthetraitsandmakesuretheygettherighttraitontherightacretogetthemaximumbeneftoutothosetraitssaysWelbanks.Intheutureitsgoingtobeevenmorecomplicatedbecausewevegotdierentherbicidetolerances.ForexamplethereistheEnlisttechnologyversustheExtendtechnologyinsoybeansandtheyarenotcross-tolerantthereoreitsgoingtobeextremelyimportantthatthegrowerknowswhatherbicidetolerancehehasonwhatarmoracreagebecausethepotentialmistakehecanmakeisprettybig.PackingPalletizingCompany410GeorgeAvenueBox1028WinklerManitobaR6W4B1Tel204-331-3000infoppcinc.caPalletizerBulkBagFillerTagPlacerFormoreinformationpleasevisitourwebsitewww.ppcinc.ca102300.aBreakingDownBarriersHarmonizingregulationshaslongbeenaocusotheseedindustrybutwiththeglobaltradeoseedincreasingensuringseedregulationsarestandardizedandunctionalacrossbordersismoreimportanttodaythaneverbeore.AndCanadaisleadingtheway.In2012theMinisteroAgricultureandAgri-Foodmadethedevelopmentoaninternationallow-levelpresencepolicyapriorityorCanadasaysTownsend.TheprocessstartedwithworktodevelopaCanadiandomesticpolicythatcouldbeanexampleorothercoun-tries.Howeverthatworkevolvedtoocusonlyongrainoroodeedandprocessingexcludingseed.ThereoreCSTArequestedthataseparateprocessbestartedtoocusWithallthesenewtraitscomingonlineseedretailersreallyhavetounderstandtraitsandthepositioningofthem.Retailershavetositdownwiththeirgrowersanddoafield-by-fieldplan.TimWelbanksleadagronomistforMaizexSeeds JANUARY20147onseed.Thisisaveryimportantprocessorourmem-bers.AtertheUnitedStatescountriesintheEUarethelargestmarketsorCanadianseedandasyouknowmostEUcountrieshavezerotolerancesorgeneticallymodifedproducts.Ourmembersregularlyaceincreasedregulatoryrequirementsandotenlossomarketsbecauseothis.Townsendsaysaworkinggroupwasestablishedearlythisyearwithherchairingthegroup.LikethegrainprocesstheobjectiveistoworktowardsthedevelopmentoadomesticpolicyorLLPlow-levelpresenceinseedthatcanbeatemplateorpolicyinternationallyshesays.TownsendsaystheollowingprogresshasbeenmadesoarCompletedanenvironmentalscanotheissuelook-ingathowLLPinseediscurrentlybeingaddressedinCanadaandothercountries.HowdoesseeddierromgrainWhathasbeentheimpactozerotolerancesItalsocontainsanoverviewodomesticandinternationalseedqualitystandards.DevelopedadefnitionorLLPinseedThismaynotseemlikeabigaccomplishmentbuttherearesomanytechnicalnuancesaroundbiotechnologyandapprovalsandriskassessmentsandinternationalinterpretationsaresodierentsaysTownsend.DevelopedaglossaryotermsthisisstillaworkinprogressbutwehaveareallygoodstarttohelpusandWHEREONTHEWEBToviewtheGiantViewsoftheIndustryvideoseriesvisitGermination.caothersensurethatwearealltalkingaboutthesamethingwhenweusetermslikebiotechnologylow-levelpresenceadventitiouspresenceandothersshesays.Townsendsaystheworkinggroupisnowworkingonaconsiderationspapertotrytodefnethepossiblescopeoadomesticlow-levelpresencepolicyorseedsothatitcanclearlydefneitsobjectives.RecentlytheLLPinseedwork-inggroupwasincorporatedintotheworkotheNationalSeedSectorValueChainRoundtableshesays.Ihopethattheprocesswillbeneftrommoreengagementonthepartoindustryandthegovernmentandthatwecandevelopanissuesandoptionspaperorconsultationsin2014.As2014playsoutandtheworldpopulationcontinuestoclimbmoreandmoreeyeswillbeonagricultureanditsabilitytoproducemoreood.TownsendbelievestheCanadianseedindustrywillcontinuesteppinguptomeetthechallenge.ThestarsarealigningorCanadatobecomealeaderinseedandseed-deliveredinnovationandorourarmerstoleadtheeorttoeeduelandclotheagrowingpopula-tionshesays.JulieMcNabbAuthorizedlocaldistributorCan-SeedEquipmentLtd.T800.644.8397salescanseedequip.comwww.canseedequip.comBuhlerSortexInc.T209.983.8400sortexsalesbuhlergroup.comwww.buhlergroup.comIntroducingBhlerspremierhigh-capacityopticalsorter.TheSORTEXAMultiVisionensuresultimatequalityandyieldoragriculturalseedsincludingfeldcropsvegetableseedslawnseedsandmanyothers.UtilizingitsadvancedMultiVisioninspectionsystemandLEDlightingtechnologythesorterisexceptionalintheremovalocontaminantsandoreignmaterialssuchasdiscoloredbrokensplitspotdeectsandmud-stainedproductbirdexcretaglassstonesandotherseeds.Theadvancedinspectionsystemcanevendetectthemostchallengingapplicationssuchasbarleyergotandusariumromwheat.CleanSeed.ProductiveSeed. 8fndsolutionsandcomeupwithsomemoresustainablemeasurestoimprovebeehealth.Itisthosetypesomeas-uresthatwillhelpthebeesandnotthesuspensionotheneonics.KarstenNeueroSyngentaSeedcareTheabilitytooferrealsolutionstoglobalchallengeshasplacedtheCanadianseedindustryinagreatposition.ManyotheexpertsinthisyearsGiantViewsoftheIndustryhadinterestingstoriestotellabouttheopportunitiesortheuture.Enjoysomeothehighlightsotheirnewsandinsights.GIANTHighlightsMakingtheCaseforUPOVIthinkandhopethatprogressisbeingmadetomovetoUPOV1991.Ithasbeenover20yearssinceCanadasignedtheUPOVconventiono1991.ThatsignalledtheintenttoamendourPlantBreedersRightsActtocomplywiththeconvention.Amendmentswereintroducedin1997buttheydidnotgetthroughParliament.Sincethentheconsequencesobeingoneotheonlydevelopedcoun-trieswithlegislationthatdoesnotconormtoUPOV1991arebecomingmoreevident.NotonlyareCanadianplantbreedingcompaniesreluctanttoinvestbutinternationalcompanieshavestatedthattheywillnotsupplynewvari-etiestoCanadabecausewedonthavecomparableintel-lectualpropertyprotection.CSTAandarmerorganizationshavebeenconsistentlymakingthecaseorUPOV1991andwewereveryencouragedtohearagministerRitzcommittointroducinglegislativeamendmentswiththeintentiontohaveitpassedin2014.PattyTownsendotheCanadianSeedTradeAssociationWhatAbouttheBeesAsyouareawaretheEuropeanCommissionhassus-pendedtheuseoneonicotinoidsorthenexttwoyears.Thebottomlineisthatitsabaddayoragriculturebutalsoequallyabaddayorthebees.Itsabaddayoragriculturebecauseoneothebesttechnologiesorinsectcontrolisbeingtakenawayromarmersandalsooneothemostenvironmentallyriendlyandsaetechnologies.Itsalsoabaddayorthebeesbecausethesuspensionisnotaddressingtherealcauseobeedecline.ThatswhatweatSyngentaareocusingon.WelaunchedaprogramcalledOperationPollinator10yearsagolongbeorethewholediscussionaboutthebeeshadbeenpickedupinthepublicandhadgottensomeinternationalattention.OperationPollinatorisaddressingsomeothelosthabitatandnutritionthatwearenowtryingtogetbackintothearmlandscapeorbees.Wehavealsoannouncedtogetherwithanotherindustryplayerafve-pointactionplanto 10Marker-AssistedBreederandHockeyWevehadagoodnichewithconventionaltypehybridsthatsbeenavoidwevebeenabletofllbutunortunatelythatnicheisnotanexpandingsegment.Wewillparticipateinconventionalcornhybridsaslongasthereisdemandandtheresbeenagooddemandsowerecommittedtothatmarketsegmentorthetimebeing.Marker-assistedselectionisagreattoolandIlikenittoiIwasgiventhetasktobuildinganewhockeyteam.IcouldputasignupthatsayscomeandjoinmyhockeyteamImlookingorhockeyplayersormarker-assistedselectionislikeiIgottheTop50hockeyplayersintheworldandIgottopick20outothatgroup.ClearlyiIhadtheTop50play-ersandcouldmakeateamoutothatitwouldbealoteasierthanjustgettingpeopleinothestreet.Thatsthebigstep-changethatwegetwithmarker-assistedselection.Itallowsthebreederstoreallypicknewcropspeciesorlinesorhybridsoutoamuchmoreocusedgermplasmpool.Weregoingtohavegreatbreakthroughsinthenext10yearsduetomarker-assistedselection.TimWelbanksoMaizexSeedsGlobalizationGlobalbreedingpartnershipsareabsolutelycoretoourprogramtheyprovideaccesstogermplasmtopotentialvarietiesromallsortsodierentareasthatotherwisewouldnotbeseeninWesternCanada.Itheseproductsaresuccessullyregisteredtheyprovidenewoptionstoarmersandtoend-users.AnumberoourglobalpartnerswillvisitusonanannualbasisallowingthemtoseetheirmaterialdirectlyinthefeldinWesternCanada.Thisalsoprovidesawonderulopportunitytohelpeducatethemaboutwhatshappeninginthismarketplace.Whetherthesebreedersaremakinggeneticselectionsbasedonthesein-personvisitsoritheirdecisionsaremaderomthedatathatiscollectedandprovidedbyourresearchteamweworkcloselywithourglobalpartnerstodecidewhatproductswillhaveaftorourcustomershereinCanada.ErinArmstrongoCanterraSeedsListeningtotheFarmerWehavealotocontactwitharmers.Ourpeoplearelisteningtoarmers.Theyareunderstandingandtheyaresharingtheirpassion.Thisenablesourpeopletoreallyapplytheirexpertise.Wehavetheheadothescientistandtheheartothearmerandourpeoplearethereoreabletomeetboththedemandsandtheneedsoarmers.Weareabletodevelopcustomizedsolutionsorarmers.MatthiasHaugoBayerCropScienceWelookforpartnersthathavethesamevaluesaswedoandhaveworld-classproductsthatarenotwidelyavailableinthemarketplace.AnexampleisthepartnershipswehavewithDSVandNPZ-LembkeinGermany.Bothofthesecompanieshavebeenincanolabreedingforvirtuallyforever.TheyhaveuniquegeneticsthatwethinkbringaddedvaluetotheCanadianfarmer.ThroughourrelationshipwiththemandofcoursetheirjointlyownedCanadiancompanyDLSeedsweareabletobringtomarkettheircanolaproducts.LloydDyckofBrettYoungSeeds JANUARY201411USCLLC.866-703-7472www.USCLLC.comsalesuscllc.comLPX2000TreaterSeedWheelPatentedLPXPortableCommercialSeedTreatersCompleteCustomBulkSeedSystems-BintoTenderFlxtorPodsFlexibleBulkSeedDeliverySystemsTri-FlotheOnlyTrueContinuousFlowScaleHopperConveyorsHoppersPumpStandsAccessoriesSpecializingInWATCHUSCPRODUCTSINACTIONPublicSectorAliveandWellThepublicbreedingprogramsareverystrongandwehavecommercializedanumberoexcellentvarietiesromthemovertheyears.Howeverouraccesstothosevarietiesisnotalwaysguaranteedwhichispartothereasonweworkwithotherstoalloworasteadystreamonewvarie-tiestoourportolio.ErinArmstrongoCanterraSeedsComplimentingTechnologiesInadditiontoseedtreatmenttechnologyIamimpressedbythetechnologiesthatseedcompaniesarecontinuouslybringingtomarket.Theyalsocontributetoglobaloodsecurityregardlessowhethertheyallintotheareaogeneticsortraits.ThereoreIdontseetheseedtreatmenttechnologiesasinanywaysubstitutingorcompetingwiththosetechnologies.Onthecontrarytheyareverycom-plementarytowhatseedcompaniesoer.SpecifcallyIthinktherearetwoareaswhereseedtreatmenttechnologycanprovidethebiggestandmostcomplementarybenefttoseedcompanies.Thefrstoneiswhereourseedtreat-menttechnologycanhelpwiththeseedprotectiontheearlycropestablishmentortheearlyseasonpestcontrol.Secondlytherearealsosomevitalopportunitiesseedtreat-mentoersintermsointegratedresistancemanagement.Thecombinationochemicalsolutionswithtraitscreatesmultiplemodesoactionthathelpgrowersavoidresistancebuild-up.KarstenNeueroSyngentaSeedcareThecombinationochemicalsolutionswithtraitscreatesmultiplemodesoactionthathelpgrowersavoidresistancebuild-up.KarstenNeuferglobalheadoSyngentaSeedcare 12PercentyieldimpactthatKarstenNeufferglobalheadofSeedcareforSyngentasaysthecompanysnewseedtreatmentnematicideClarivabringstosoybeangrowers.Itsgreatbecauseitgivesfarmersasolutiontooneofthemajorunsolvedprob-lemswhichiscystnematodehesays.Clarivaisactuallyabiologicalseedtreatmentandprobablythefirstthathasarealprovenbenefitorimpactonnematodesitislethaltonematodesandasaresultitcre-atesayieldimpactofonaveragefivepercent.EditorsNoteClarivaisnotyetregisteredinCanada.GIANTNUMBERSDollarsspentonplantbreedingresearchandvarietydevelopmentbytheprivatesectorin2012.In2007theprivatesectorinvestedjustover56millioninplantbreedingresearchandvarietydevelopment.In2012theinvestmentwas99.5million.Theprojectionfor2013was106.5millionandthefive-yearprojectionforinvestmentin2017is147.5million.PattyTownsendCEOoftheCanadianSeedTradeAssociation99.5MILLIONYearsthatBrettYoungSeedshasbeeninbusiness.BrettYoungisnotdirectlyinvolvedingeneticsresearchorplantbreedingwepartnerwithcompa-nieswithworld-classresearchprogramsthatshareourvaluesandseevalueinourproductionandsalesandmarketingcom-petencies.Wehaveestablishedtheserela-tionshipsoverthelast80years.Weevalu-atepotentialproductsbasedondatafromourbreederpartnersownperformancetestingandwedoinourowninternallymanagedtrials.AnexamplewouldbeourBCTtrialsBrettYoungComparisontrials.Thesearefarmerman-agedlargescalerep-licatedcomparisonsofmarketstandardsvsnewcanolacandidatevarietiesthatformanintegralpartofourproductcommerciali-zationdecisionpro-cess.80PercentcompliancethatTimWelbanksleadagronomistforMaizexSeedssaysrefuge-in-a-bagallows.Asanagrono-mistImreallyexcitedaboutofferingcornhybridswithrefuge-in-a-bag.Itreallysim-plifiesthegrowersselectionhesays.Wecantalkaboutthehybridthatsbestforhisfieldonhisfarmandreallytargetthosehybridsandwedonthavetoworryabouttryingtofigureouthowtostruc-turea20percentrefugethatsalltakencareof.Wevegot100percentcompli-anceitsgoodforthedurabilityofthetechnology.onehundredNumberofplatformsthatMatthiasHaugheadofSeedGrowthforBayerCropSciencesaysthenewbrandiscomprisedof.AtBayerweareproudtohaveafullyintegratedon-seedapplicationplatform.BayerSeedGrowthconsistsoffourintegratedareasofcompetencieshesays.Firstofallwetalkaboutportfolioourinsecticidesandfungicidesbasedonchemicalandbiologicalmodesofaction.Thesecondpillarisourcoating.Wehavecustomizedformulationandcoatingtechnology.Thethirdoneisequipment.WehaveourowncompanyGustafsonwhichisdeliveringmodernseedtreatmentapplicationmachinery.Thefourthpillarisourservice.Wearedoingtestingtrainingandtechnicalsupportforfarmersandour10SeedGrowthcentersworldwideareprov-ingourglobalfootprint.5 Withthehydraulichoppermoveroptionthehoppercanbepositionedeasilyandwithminimaleffort.Anoptionalhydraulicwincheasilyliftsthehopperintoplacefortransport.FarmKingBacksaverAugersarepracticaleconomicalanddependable.ThatdependabilityhasbeenabenchmarkoFarmKingBacksaverAugersormanydecades.Augertubingsizesareavailablein10or13diametersandlengthsrangingrom50to95eet.The4312x60intakehopperinviteslargequantitiesograintobequicklymoveduptheaugerandintothebin.Durable11gaugefightingisusedonevery10and13FarmKingBacksavermodel.www.farm-king.com2013BuhlerTradingInc.infobuhler.comwww.farm-king.com 14ErinArmstrongisdirectorresearchandproductdevelopmentCanterraSeedsandisresponsibleforvarietyacquisitionsandlicensingandintellectualpropertymanagement.Armstrongjoinedthecompanyin2008followinghertenureaspresidentandCEOoftheBrewingandMaltingBarleyResearchInstitute.PriortoBMBRIsheworkedwithCanadaMaltingCo.Ltd.andGeneralMillsInc.ArmstrongholdsabachelorofscienceinagriculturefromtheUniversityofManitobaandaPhDinbiochemistryfromtheUniversityofOttawa.Currentlysheisthevice-chairoftheIntellectualPropertyCommitteefortheCanadianSeedTradeAssociationCSTAsrepresentativeontheInternationalSeedFederationBreedersCommitteeandSustainableAgricultureCommitteeavotingmemberofthePrairieRecommendingCommitteeforOatsandBarleychairofthePrairieGrainDevelopmentCommitteeco-chairoftheBiotechWheatWorkingGrouppartofAgricultureandAgri-FoodCanadasGrainsRoundTableandtheCanterraSeedsrepresentativetotheBMBRITechnicalCommittee.BIOGRAPHIESGiantDIRECTORRESEARCHANDPRODUCTDEVELOPMENTCANTERRASEEDSERINARMSTRONGCHAIRMANBRETTYOUNGSEEDSLLOYDDYCKGLOBALHEADOFSEEDGROWTHBAYERCROPSCIENCEMATTHIASHAUGLloydDyckischairmanofBrettYoungSeedsheadquarteredinWinnipeg.DyckhasmadeamajormarkontheCanadianseedindustrythroughrunninghiscompanyservingontheCanadianSeedTradeAssociationexecutiveteamandrepresentingtheCanadianseedindustryonvariousinternationalseedassociationsduringhismorethan35-yearcareer.DyckgrewupworkingweekendsatBrettYoungwherehisfatherPeterwasthenemployedcleaningburlapbagsbaggingseedandloadingtrucksduringthewinterandinspringandfallhelpingseedorharvestthecroponthefarm.HestudiedcommerceattheUniversityofManitobabutlefttostarthiscareerintheseedindustryin1977withBrettYoungtwoyearsafterhisfatherpurchasedthecompany.MatthiasHaugwasbornonMay81961inCologne.HejoinedBayerAGin1984whereheheldanumberofpositionsintheformerCropProtectionBusinessGroup.In1995hetookchargeoftheCropProtectionBusinessUnitinPortugal.In1998hereturnedtoheadquartersinMonheimGermanyasRegionalHeadEasternEurope.From2001to2007MatthiasHaugwasresponsibleforthecompanyscropprotectionbusinessinItaly.InApril2007hewasnamedheadofregionLatinAmericaAfricaMiddleEastwithintheCorporateCenterRegionalCoordinationatBayerAGinLeverkusenGermany.InNovember2009hemovedtoColumbiatoserveasseniorBayerrepresentativeforAndeanCountriesandheadofAndeanCountrieswithintheBayerCropSciencebusinessunitCropProtectionLatinAmerica.SinceDecember2011MatthiasHaugisglobalheadofSeedGrowthwithintheBusinessManagementofBayerCropScience.KarstenNeuerhasbeenheadofSeedcareforSyngentasince2012.PriortothisheheldtherolesofglobalheadofcerealsandheadofcerealsforEAMEfrom2009-2012andheadofstrategyplanningandnewbusinessdevelopmentforthecompanyfrom2006to2009.NeuerjoinedSyngentafromMcKinseywherehewasaconsultantforsevenyearsandamemberoftheleadershipteamoftheGlobalChemicalPractice.KarstenholdsaMasterofScienceinindustrialengineeringfromtheUniversityofKarlsruheandanMBAfromtheUniversityofChicagoBoothSchoolofBusiness.NeuerwillsucceedAntonioCarlosasRegionalDirectorforLatinAmericaforSyngentaandwillrelocatetoSoPauloBrazilintherstquarterof2014.HEADOFSEEDCARESYNGENTAKARSTENNEUFFER SeekTreatmentThetreatmentofJumpStartoncanolathatis.OrderyourseedcentrallytreatedwithJumpStarttodiscoverquickeremergenceimprovedvigourandhigheryields.Whenyoustartoutrighttheresultsaremorerewarding.FortheloveofcanoladontforgetyourJumpStart.Seektreatmentfromyourlocalretailerandorderyourseedcentrallytreatedtoday.Novozymesistheworldleaderinbioinnovation.Togetherwithcustomersacrossabroadarrayofindustrieswecreatetomorrowsindustrialbiosolutionsimprovingourcustomersbusinessandtheuseofourplanetsresources.Readmoreatwww.novozymes.com.www.useJumpStart.ca1-888-744-5662JumpStartisaregisteredtrademarkofNovozymesAS.Allothersaretrademarksoftheirrespectivecompanies.Allrightsreserved.1306012.132013Novozymes.2012-28074-03FortheloveofcanolaScanhereforthelatestinformationonvarieties.isavailableonselectcanolavarietiesfrom1012RR2012CLInVigorL120InVigorL130InVigorL150InVigorL154InVigorL159InVigor5440InVigorL135CInVigorL156HInVigorL252InVigorL26145H29RR45H31RR45S52RR45S54RR46S53RR46H75CLD3153RRD3154SRR73-75RR74-44BL74-54RRVT500GVR9560CLVR9562GCCANTERRA1970CANTERRA19906060RR6056CR6050RR6044RR6040RR5535CL5525CLV12-1V12-2v2045 16MoreofCanadasfarmexpertschoosetodobusinesswithFCCTogetherwellcreatethenancingplanthatworksforyou.Wegettoknowyouyourfarmandhowyouwanttogrow.Ifyourereadytogetdowntobusinesstalktooneofourfarmbusinessexperts.fcc.ca1-800-387-32321013-21572-2AGRMPattyTownsendistheCEOoftheCanadianSeedTradeAssociation.SheiswellknowninCanadaasanagriculturalassociationprofessional.ShejoinedCSTAasvice-presidentin2006withaprimaryfocusongovernmentmemberandpublicrelationsstrategicplanningandgovernance.In2011sheacceptedthepositionofCEO.AfterreceivingherdegreeinagriculturefromtheUniversityofSaskatchewanTownsendbecametherstfemaleAgricultureCanadaDairyInspectorinWesternCanada.Followingthatshespentalmostfouryearsinaradioandtelevisionnewsroomandsincethenhasdedicatedhercareertoassociationmanagementandpublicandgovernmentaairsattheprovincialnationalandinternationallevels.OverthecourseofhercareerPattyhasworkedforandwithfarmersandcompaniesinvolvedineverysectorofCanadianagricultureandforacademicsextensionspecialistseducatorsandscientists.CEOCANADIANSEEDTRADEASSOCIATIONPATTYTOWNSENDLEADAGRONOMISTMAIZEXSEEDSTIMWELBANKSTimWelbanksisleadagronomistforMaizexSeeds.Heisanindustryveteranwithmorethan30yearsexperienceatsomeofthemostrespectedcompaniesintheagindustryincludingMonsantoPioneerHi-BredandNorthrupKingSeeds.Welbanksbringsthisexperiencetodealersfarmersstaandmanagementinthedevelopmentoftechnicalcroppinginformationincludingnewsletterscataloguesproductpresentationsagronomicpresentationsandnewproductpositioning.HehasservedinmanyareasoftheindustryincludingpresidentoftheCanadianSeedTradeAssociationboardmemberattheCanadianSeedInstituteandchairpersonforCropLifeCanada.Itsveryimportantthattheyunderstandthetraitsandgettherighttraitontherightacre.TimWelbanksleadagronomistMaizexSeedsToviewtheGiantViewsoftheIndustryvideointerviewsvisitGermination.ca.WithdozensofnewinterviewswithCanadianindustryprofessionalspostedeachyeartheGiantViewsoftheIndustryvideoseriescoverstopicsrangingfrombreedingandmarketingtoregulatoryaffairs.WEBWHEREONTHE Bio-ForgeisapatentedgrowthpromoterformulationdesignedtoensureplanthealthinourextremeCanadiangrowingenvironmentandisproventoncasyldsbyupto8.5bushlspac.basedon2013trialresultsrducshashwathcondtonlatdstssincassnutntffcncsimpovscllulavabltyenhancssdlngmgncimpovsootgowthhomonbalancandnutntuptakAnyCrop.AnyStAge.AnyWeAther.g40AcsfBi-FFSeedetailsbelow.Someconditionsapply.Visitwww.stollcanada.com40forcall1-855-787-4414 2013MeridianManufacturingInc.RegisteredTrademarksUsedUnderLicense.www.meridianmfg.costoreormoveMeridianSmoothWallandGalvanizedbinsofferyouindustryleadingqualityandversatilestoragecapacity.WhileourAugersandConveyorsallowforsafeandquickmovementofseedsoyoucangetbackontheeldfaster. 20PRODUCERSdependonnewtechnologiestokeepcerealscompetitiveincroprotationsandinworldmarkets.GloballyprivatecerealvarietiesarenowunderdevelopmentthatcouldcreateimportantbenetsandchangesorproducersinCanada.PublicBreedinginCanadaAHistoryofSuccessInadditiontotheearlymaturitywhichissoimportantinourshortgrowingseasonbreedershavecontinuouslyimprovedyieldqualityanddiseaseresistanceinCanadiancerealcrops.InCanadawheatandbarleyvarietyimprove-mentslikeintheUnitedStateshavebeendoneprimar-ilybythepublicsector.Morethan100yearsagotheederalgovernmentestablishedagriculturalresearchandexperimentalstationstosupporteconomicdevelopmentinCanada.WheatreceivedspecialocusasitwaswellsuitedandstrategictothedevelopmentothePrairies.WesternCanadasshortgrowingseasonlowrainallanduniqueplantdiseasesrequiredalong-termcommitmentandvisiontodevelopthehighlyadaptedgermplasmoundinpublicbreedingprogramstoday.Inactvarietiesrompublicbreedingtodayrepresentmorethan85percentotheseededwheatacresinWesternCanadaintheU.S.morethan70percent.Inrecentyearshoweverpublicbreedinginvestmentinrealdollartermshasbeenerodedduetoinfationandpublicsectorbudgetcuts.Partiallyosettingthishasbeenaproducer-undedlevycheck-oonwheatandbarleythatwasintroducedin1993andadministeredbytheWesternGrainsResearchFoundation.Theseleviesbylawcouldonlybeusedorwheatandbarleybreedingresearch.Itisestimatedthatthisproducercontributiontobreedingresearchhaspaidorapproximately30percentothecostopublicbreedingprojectsexcludingassetsandoverheadcosts.OvertimeCanadaspublicbreedershavedevelopedauniqueandvaluablewheatgermplasm.Thisistheresultoa100-yearwheatbreedinghistorythathasemphasizedmillingqualityandproteincontent.WheatTheLastFrontierThebreedingowheatisgeneticallycomplexandcompli-catedbyagronomicactors.Thismakesbreedingeortsexpensive.Thepracticeousingarm-savedseedFSSmakesroyaltycollectiondicultandresultsinalowreturnoninvestmentorbreeders.AsaresultprivatecompanieswhichhavebecomeworldleadersinthebreedingocornEndPointRoyaltiesHowcancerealproducershavefutureaccesstothebestglobalgeneticsforwheatandbarleyOnesolutionisanendpointroyalty.soybeancanolaruitandvegetablecropshavenotbeenasactiveincerealcropbreeding.Howeverthingsarechanging.Wheatisthesecond-largestcropintheworldandprivatebreedersseebusinessgrowthopportunitiesinmarketswheretheinvestmentclimateisright.Barleyisalsobeingdisplacedbycorninsomeareasasshorterseasonvarietiesbecomeavailable.WheatbreedingisglobalasdemonstratedintheNewPrivateWheatResearchInvestmentsTimelineollowingthisarticle.InvestmentClimateandUPOV91Canadianproducersneedaccesstothebesttechnologiesavailableinordertoimproveyieldsandaddressotheragro-nomicissuesastheyemerge.Whilepublicbreedingwillcontinuetoplayasignicantroleintechnologyandvari-etydevelopmentCanadamustalsoencourageglobalseedcompanyinvestmentsinwheatandbarleybreedingandtodosotherightinvestmentclimatemustexist.Tomakethishappentheederalgovernmentisconsideringupdat-ingCanadasPlantBreedersRightsPBRAct.AmendmentsunderconsiderationwouldcausePBRlegislationtoconormtothemostrecentinternationalstandardscalledUPOV91.ConormingtoUPOV91wouldgiveplantbreedersinCanadamoreopportunitytocollectroyaltiesonPBRprotectedvarie-ties.Thiswouldimprovereturnsonplantbreedinginvest-mentsorbothpublicandprivateplantbreederswhilealsoincreasingintellectualpropertyprotectionovarieties.ForproducersakeyoutcomeoapplyingUPOV91stand-ardsisthatbreederswillbeeligiblebylawtoreceivearoy-altyontheirvarietiesanytimeseedotheirprotectedvarietyisplanted.Forcerealproducersthiswouldincludearm-savedseed.Thiscreatesadilemma.Producersneedandwantaccesstothebestgeneticssothattheycancontinuetoproducehigh-qualityinternationallycompetitiveproductsbutalsowantthecostsavingsthatcomewithplantingarm-savedseed.Anendpointroyaltyoersasolution.EndPointRoyaltyWhatisitHowcanaroyaltybecollectedonFSSOnemethodisorproducerstokeeprecordsotheamountoFSSstoredandsown.ThismethodisusedinUruguay.TwiceayearbreedersrepresentativesvisiteacharmtorecordthevarietyandquantityoFSSplanted.InWesternCanadavisitstoindividualarmstorecordseedstorageandplantingdatawouldbecostlytoadministerbecauseothelargenumberoarmsandthedistancebetweenthem.Thisleveloover-sightwouldalsobeobjectionabletomostarmers. JANUARY201421UPOV91standardsallowthatithebreederdoesnothavereasonableopportunitytoexercisehisrighttocollectaroyaltyontheseedinthiscaseFSSorcertifedseedthenthebreedermaycollectaroyaltyonthegrainthatisproducedromtheseed.WhentheroyaltyiscollectedonthegrainharvestedandnotontheseeditiscalledanendpointroyaltyEPR.EndpointroyaltieshaveproventobesuccessulinAustraliaatfnancingcropbreeding.Firstintroducedin1996wheatvarietieswithEPRhavereachedmorethan80percentothemarketshare.OnereasonitworkssowellisthatitprovidesareturntobreederswhenFSSisplanted.AsRossKingwellaneconomistattheUniversityoWesternAustraliasaysWherearm-savedseediscommonpracticethecharacteristicsoendpointroyaltiesareshowntomakethemapreerredmeansorfnancingcropbreedingbyvarietydevelopersgovernmentsandmanygraingrowers.HowEPRsWorkAnEPRisamechanismusedbyplantbreedingcompaniestorecovertheirreturnoninvestment.Itisarisksharingmechanismsincetheproducerothecroppaysaroyaltyontheproductionandnotontheseed.Theamountotheroyaltyissetbythebreederandmaybedollarspertonneorapercentageovalue.TheEPRisaroyaltychargeimposedonthefrstsaleoharvestedmaterialderivedromvarietiesprotectedbyplantbreeders.ItheEPRischargedthennoroyaltyisappliedtothecertifedseed.Breedersarenotallowedtocollecttworoyaltiesonbothseedandonproduction.WhenaproducerchoosestoplantavarietyprotectedbyPBRunderUPOV91standardsitbecomesthelawtopaytheroyaltyasestab-lishedbytheplantbreeder.IaproducerdoesnotwanttopayEPRthentheproducershouldnotutilizethetechnologyothePBR-protectedvarietybyplantingtheseed.Whengrainisdeliveredtothefrstpointosalethepro-ducerwilldeclarethevarietyname.IanEPRisineectonthevarietythegrainbuyerwilldeducttheroyaltyamountduetothebreederandremittheundstothebreederortothebreedersagent.AdvantagestoEndPointRoyalties1.PracticalstreamlinedmethodoremittingaroyaltyonPBR-protectedvarietiesresultinginalowadministrationcost.2.BuyersinWesternCanadahavealreadyestablishedtheadministrativesystemsorcheck-olevycollection.3.MorepracticaltoimplementthanaroyaltyonFSSandlessoensivetoarmersascollectiondoesnotrequireon-armmonitoring.4.EPRisaperormance-basedroyaltysystemproducersandbreederssharetheriskovarietyperormance.TimelineforRecentPrivateWheatResearchInvestments2008WorldslargestwheatbreederLimagrainpurchasessharesinAustraliaslargestprivatewheatbreeder.2009Bayerexpandsseedandtraitsbusinesstoincludewheat.WorldslargestseedproducerMonsantoexpandstoincludewheat.2010BayerbuyswheatbreedingprograminUkraine.MonsantoinvestsinIntergrainAustraliassecondlargestcerealbreeder.LimagrainstartsaNorthAmericanwheatbreedingandseedprogram.Syngentaentershybridwheatbusiness.2011DowbuysWashingtoncompanytoexpandwheatseedprogram.BayerestablishesEuropeanWheatBreedingCentre.2012LimagrainandCanterraSeedspartnertotestvarietiesforCanadianPrairies.BayerestablisheswheatbreedingstationinSaskatoon.2013Bayerannouncesbuildingofglobalwheatbreedingnetwork.Firstvarietiesexpected2015.BayerandCropDevelopmentCentreCDCcollaborateonstripedrustdiseaseresistance.DowandCDCcollaboratetodevelopsomewheatvarieties. 22DebunkingtheMythsWillProducersPayTwiceProducerscurrentlypayacompulsorybutreundablecheck-olevyorwheatandbarleydevelopmentviaprovincialwheatandorbarleycommissions.IanEPRisintroducedsomeproducersmaythinkthattheyarepayingtwiceorthesamething.Theyarenot.Thecommissioncheck-oscurrentlysupportresearchmarketdevelopmentandtech-nicalassistanceprogramminginWesternCanada.Thisisproducermoneyusedtosupportactivitiesdeterminedbyproducerrepresentatives.AnEPRontheotherhandismoneyowedtotheplantbreederoruseothevarietypro-tectedbyPBR.Itisnotreundable.Itspurposeistoprovidethebreederwithareturnoninvestmentortheircostandriskindevelopingthenewvariety.AnEPRandacheck-oaretwodistinctlydierentmechanismsachievingdierentoutcomesproducersdonotpaytwiceorthesamething.WillEPRHarmtheSeedIndustryBreederscurrentlycollectaroyaltybuiltintothepriceoacertifedseed.Someworrythatitheroyaltyismovedromseedtograinproductionitwillharmseedgrowersandseedcompanies.ApplicationoEPRdoesnotchangetheSeedsActinCanadaandwillnotreducethevitalityandroleothepedigreedseedindustry.Seedgrowersandseedcompanieswillcontinuetobeneededorcerealseedproductionanddistribution.Contrarytotheseedingpracticesinthecanolaindustrywherefvepoundsocanolaisneededtoseedanacreandseedisprocessedatcentrallocationsandshippedtocustomerswheatandbarleyhavemuchhigherseedingratesmakingseedproductionandprocessingdecentral-izedacrossthePrairies.Cerealbreederswillcontinuetoneedlocalsuppliersanddistributorstoprovidecost-eectiveoeringstoproducers.Canadianproducersneedaccesstonewtechnologiesandglobalgenetics.Theimplementationoanendpointroy-altyinCanadawillhelpattractglobalinvestmentincerealbreeding.TomaintainpacewithothercompetitorsCanadaneedsastronginvestmentenvironmentthatrewardsprivatecompaniesortheirinvestmentandriskindevelopingnewimprovedcerealvarieties.StuartGarvenEditorsNoteStuartGarvenisamanagementconsultantspe-cializingintheagricultureandfoodindustries.HehasbeenamemberofateamofconsultantsthathasconductedaninvestigationintothedevelopmentofanewcerealbreedingmodelforWesternCanada.Themodelincludesnewfund-ingmethodsandpartnershipsincerealbreedinginvolvingproducersandthepublicandprivatesectors.TheAlbertaSeedGrowersAssociationhasprovidedleadershipbycreat-ingaconsortiumofproducerorganizationsthathavefundedandundertakenthisinvestigation.InadditiontofundingfromsomeproducerorganizationsfundinghasalsobeenprovidedbytheCanadianAgricultureAdaptationProgram.MonsantoCompanyisamemberofExcellenceThroughStewardshipETS.MonsantoproductsarecommercializedinaccordancewithETSProductLaunchStewardshipGuidanceandincompliancewithMonsantosPolicyorCommercializationoBiotechnology-DerivedPlantProductsinCommodityCrops.Thisproducthasbeenapprovedorimportintokeyexportmarketswithunctioningregulatorysystems.Anycropormaterialproducedromthisproductcanonlybeexportedtoorusedprocessedorsoldincountrieswhereallnecessaryregulatoryapprovalshavebeengranted.Itisaviolationonationalandinternationallawtomovematerialcontainingbiotechtraitsacrossboundariesintonationswhereimportisnotpermitted.Growersshouldtalktotheirgrainhandlerorproductpurchasertoconfrmtheirbuyingpositionorthisproduct.ExcellenceThroughStewardshipisaregisteredtrademarkoExcellenceThroughStewardship.ALWAYSREADANDFOLLOWPESTICIDELABELDIRECTIONS.RoundupReadycropscontaingenesthatconertolerancetoglyphosatetheactiveingredientinRoundupbrandagriculturalherbicides.Roundupbrandagriculturalherbicideswillkillcropsthatarenottoleranttoglyphosate.GenuityandDesignGenuityRoundupReadyandRoundupareregisteredtrademarksoMonsantoTechnologyLLCMonsantoCanadaInc.licensee.2013MonsantoCanadaInc.ProvenSeedisaregisteredtrademarkoCropProductionServicesCanadaInc.CPSCROPPRODUCTIONSERVICESandDesignisaregisteredtrademarkoCropProductionServicesInc.ProvenVT530GthenewhighperormanceGenuityRoundupReadycanolahybrid.WithresistancetoFusariumWiltmediummaturityandexcellentstandabilityyoullswathasterandcombinemoreefcientlywhileputtingmorebushelsinyourbin.ContactyourlocalCPSretaillocationandgetthepowertogrowwithProvenVT530GandtheentireProvenSeedportfolio.Topyieldingandeasytogrow.VT530GPROVENPROVENVT530GEFFICIENCYBUSHELSMoreMore BeagproudCanadianagriculturehasabrightfutureOneineightCanadianjobsisinagandagri-foodaccordingtoAgricultureandAgri-FoodCanada.CropLifeCanadatellsusittakes50000fewergallonsofwatertogrowanacreofcorntodaythanitdid20yearsago.ThesearejusttwoexamplesotheimpactthisindustryhasonCanadaandtheadvancesweremakinginstewardshipandsustainability. ItsunderstandablethatthoseouswhoworkinCanadianaglovewhatwedo.Weknowourutureisbrightbecausethisdynamicprogressiveindustryismakingabigdiference.Theresalottobeproudothepeoplepassionateaboutourindustrythetechnologicaladvancesweremakingandtheprogresswevemadetowardeedingagrowingworldpopulation.ButnoteveryoneknowsthepositivestoryoCanadianagricultureandhowotherseelaboutourindustryimpactsourabilitytoattractthetalentinvestmentandconsumercondenceweneedtogrowintotheuture.JoinAgMoreThanEverAgricultureMoreThanEverisanindustrycausethatcallsonallousinvolvedinCanadianagtotelltherealpositivestoryotheindustrywelovebecausechangingperceptionsoagriculturestartswiththoseouswholiveiteveryday.Andbecauseitsimportanttooursuccess.Youmaybetemptedtoshyawayromtalkingabouttheimportanceoourindustryandwhyyoulovewhatyoudo.Butbysharingyourpassionortheindustrywiththosearoundyouyoucanhelpimproveperceptionsaboutag.ThereareactsyoucanshareliketheonesaboveatAgricultureMoreThanEver.cathatcanhelpyousharetherealstoryoagwithothersandhelpthemunderstandallourindustryhastoofer.WhatyousaymattersRememberthatwhatyousaymatters.Lookoropportunitiestoshareyourprideandbeachampionoragriculture.TellyourstoryandtellitinawaythatreectsthevalueandpromisethatCanadianagricultureholds.Togetherwecanchangeperceptionsandensurethelong-termsuccessothisindustrywelove.TherealsToryofag TelltherealstoryoCanadianagonlineandof.ShareafactphotoorswapoutyourFacebookcoverphotoforonelikethese.TTgcanolapeaslentilsmustardseedaxseedWerealsothe5thlargestproducerofwheatand7thlargestproducerofsoybeans.Canadianagricultureisleadingtheworld.LARGESTCanadaistheworldsproducerofSourceConferenceBoardofCanadaValuingFoodReportJune2011SourceTheRealDirtonFarmingIIFoodFarmCareOntario2010ofCanadianfarmsarefamily-ownedandoperated.AgricultureisnotjustabusinessbutawayoflifeformanyCanadianfamilies.98AgMoreThanEverIMINAGPROUDOFITIFARMINGAgMoreThanEver TTgWanttowearyourag-proudheartonyoursleeveWevegotyoucoveredBeourpartnerIfyoureasupporterofagtooconsiderbecomingapartner.VisitricultureMoreThanver.catolearnmore.Wewelcomeagretailersproducersassociationsandorganizations.BeanagvocateGetinvolvedbysigningup.Wellsendyoumonthlytipsandresources. JintcnvtinChangingperceptionsofagriculturewilltaketimebutitsimportanttothefutureofourindustry.HerearesomewaysyoucanshowyoureagproudTalkaboutwhatinagricultureexcitesyou.WhydoyouloveworkingintheindustryShareyourpassionandletitshinethroughineverythingyoudo.Speakup.WhenyouhearsomethingthatisntaccurateormisrepresentsCanadianagcorrectthemisconception.Listencalmlyandcarefullytotheconcernsofothersandhelpthemincreasetheirknowledgeandunderstandingwithfactsandyourpersonalstory.Talkaboutwhatinagricultureexcitesyou.WhydoyouloveworkingintheindustryShareyourpassionandletitshinethroughineverythingyoudo.VisitAgricultureMoreThanEver.ca.ClickontheResourcestabandyoullndimagesphotosfactsandmorethatwillhelpyoujointhepositiveconversationabouttheindustry.Jointheconversationhappeningonline.FollowusonTwitterandlikeusonFacebook.SharethefactsstoriesandvideostoshareyourprideandtelltherealstoryofCanadianag.AndwhenyoushareyourpositivestoriesuseAgMoreThanEver.Agriculturesfutureisbright.Itsfast-paceddiverseandinnovative.Takeafewminutestodayandshowtheworldyourepassionateaboutourindustrybeagproud.JointheconversationwithAgricultureMoreThanEver.AgMoreThanEveragmorethaneverAgricultureMoreThanEverAgricultureMoreThanEver.caThereasTorofag gmintinipudcmpinticuBeanAGvocatehlptlltltyCndinicultuOurindustryneedsmoreagvocatesToreachitsfullpotentialagricultureneedseveryoneintheindustrytospeakupandspeakpositively.AgricultureMoreThanEverisanindustry-drivencausetoimproveperceptionsandcreatepositivedialogueaboutCanadianag.Togetherwecansharethefactsandstoriesaboutthisvibrantandmodernindustryandtelltheworldwhywelovewhatwedo.ItsuptoallofustobeagvocatesanditseasierthanyouthinkvisitAgMoreThanEver.caandndouthowyoucangetinvolved. 30THISpastOctoberBASFCropProtectionheldapressconerenceinLimbergerhoGermanyinwhichthecompanyunveilednewproductline-upstobelaunchedthroughtotheendo2020withmediarepresentativesromaroundtheglobe.AmongthespeakersattheconerencewasthepresidentoBASFCropProtectionMarkusHeldtwhonotedthatthecompanysnewly-ormedFunctionalCropCaredivisionwillenableBASFtoexpanditsreachotraditionalcroppro-tectionproductsandbecomeagloballeaderinseedandbiologicalsolutionsorgrowersbytheendothisdecade.WearelookingaturthersigniicantinvestmentsatResearchTriangleParklocatedinNorthCarolinasaidHeldt.Throughourwideportolioinunctionalcropcaresolutionsviaseedweedanddiseasecontrolweprojectincreasedyieldsothesetechnologieswhenusedtogether.FunctionalCropCareThecompanysnewFunctionalCropCaredivisionispoisedtolookatnewtechnologiesthatleveragethebestochem-istryandbiologyatBASFthroughseedsolutionssoilman-agementandbettercropcare.AsaresultBASFexpectstogeneratesalesomorethan500millionromitsnewdivisionby2020.JrgenHuseniorvice-presidentandheadotheFunctionalCropCaredivisionexplainedthatenablingplantstoreachtheirullpotentialbyaddressingstressactorsthrough-outthegrowingseasoncouldsignifcantlyincreaseyields.Stressactorssuchasweedsdiseasesandpestscanholdbackyieldsbyasmuchas40percentsaidHu.Additionalstressactorssuchascoldnutrientdefciencyandheatcanurtherimpedeyields.Iwecanaddresstheseactorsyieldshavethepotentialtonearlydouble.TheFunctionalCropCaredivisionislookingatbringingsolutionsandnewtoolsbeyondcropprotectionproductsthatBASFalreadyprovidesexplainedHu.Welookatgrowerneedsintermsoweedsanddiseaseandpestcon-trol.Wearenotdistinguishingbetweenchemistryversusbiologybutareusingbothtogethertofndurthersolu-tionsorgrowersintheseareas.BASFCROPPROTECTIONRAISINGTHEBARBASFsnewestdivisionknownasFunctionalCropCareissettobringthelatestinnewtechnologiestotodaysever-changingglobalagcommunity.Productresearchanddevelopmentalreadyunderwayincludebioungicidesandbioinsecticidesordiseaseandpestmanagementaswellasearlycropenhancementtohelpmaintainplanthealth.Itsagrowingareaosciencethatcomplementschemistry-basedcropprotectionstatedHu.TheuseobenefcialnematodesisanothernewareaBASFisresearching.WehaveoundthattheuseobenefcialnematodesappliedasasprayorsoildrenchcanprovidecurativecontroloarangeoinsectssaidHu.Headdedthetechnologycanbeusedalongsideungicideandinsec-ticidechemistriesandcouldbeconsideredanewtoolorprovidingquickperormanceinintegratedpestcontrolprograms.WithBASFsresearchcapabilitiesandinnovativeproductportolioFunctionalCropCareisuniquelysetuptohar-nesstheprogressachievedthroughourinterdisciplinarychemistryandbiologyresearchsaidHu.Thiswillhelpustounlockagriculturalpotentialinnewareassuchassoilmanagementwherewelookorproductstoenhancewaterandnutrientmanagementinthesoil.Researchersexaminesoybeantissueculturesthathavebeeninoculatedwithagrobacterium.Itisacommonsoilbacteriumthathasdevelopedtheabilitytocleanlytransfergeneticmaterialintoplants. JANUARY201431SeedSolutionsIn2012BASFnalizedthepurchaseoBeckerUnderwoodaleadingproviderobiologicalseedtreatmentsandseedtreatmentcoloursandpolymersaswellasproductsintheareasobiologicalcropprotection.ThislatestacquisitionhasmanyatBASFexcitedabouttheutureespeciallyintermsoinnovativeseedsolutions.Seedsolutionshavebecomeaveryhigh-techproductespeciallyinaworldwithagrowingpopulationstatedHeldt.SeedenhancementtechnologiesareimportantandthishasgreatlychangedorussincethepurchaseoBeckerUnderwood.Modernseedtreatmentssuchaspolymertech-nologyhaveonlyenhancedourresearchanddevelopmentcapabilitiesanditsthesenewtoolsthatproducerscandoalotwithromourexpandingportolio.ThecompanysexpansionplansareahighpriorityandCanadaistopomind.AccordingtoHuthepurchaseoBeckerUnderwoodhasbeenaperecttintermsosynergiesbetweenthetwocompaniesasBASFnowoersCanadiangrowersaullportoliooinoculantproductsorpeaslentilsandsoybeans.BASFhasbeenactiveinseedtreatmentprojectsbiologicalcontrolandsoilandnutrientprojectsorsometimeandthisadditiononlycomplementsourportoliooproductsheexplained.InourproductdevelopmentprogramsCanadaisveryimportant.WearelookingateveryimportantcropinCanadaandarework-ingondevelopingcanolaandcerealproductsorCanadianproducers.HunotedthatnewandupcomingproductswillnotonlybenetCanadianproducersbutBASFstathroughoutthecountryintermsoeringaullportoliooproductpackages.HeldtsaidusingamodernseedtreatmentpackageromBASFopensupawholenewareaintermsobiologi-calcropprotectionwhichwillonlyinfuenceyieldsposi-tively.Heexplainedthatbiostackedtechnologiesprovideincreasedplantvigourdroughttoleranceandbetternutri-entavailability.BeckerUnderwoodsportolioobiostackedproductsnowaddsdierentbiologicaltoolstoenhanceyields.IntestsyoucanseethedierencebyusingabiostackedproducttoenhanceplantgrowthandvigoursaidHeldt.Thebio-stackedproductscanalsobeusedincombinationwithconventionalseedtreatments.Weareplanningtoannouncenewbiostackedproductscomingtomarketin2014andexpandtheavailabilityotheseproductsthroughoutallregionswhereBASFispresent.BASFhaslaunchedarangeoVaultbiologicalseedtreat-mentsorsoybeanswhicharecurrentlyavailabletogrow-ersintheUnitedStates.HunotedthatBASFislookingtoexpanditspopularbiostackedportolioinNorthAmericaintoLatinAmericainthenearuture.SoilandWaterManagementBeckerUnderwoodisnowullyintegratedwithBASFsexistingresearchdevelopmentandmarketingactivitiesintheareasoseedtreatmentbiologicalcropprotectionplanthealthandwaterandsoilmanagement.Soilman-agementisthestartorproperseedgrowth.ThereisagreatneedorproducerstohavetheabilitytomanagewatersupplyandworkonwatermanagementandweneedtooernewproductsinthisareaexplainedHeldt.BASFplanstoreleaseanewwatermanagementproductorcornproducersbymid-decadewhichHumaintainedwillenablearmerstousewatermoreecientlytoimproveyieldsandreducetheirirrigationcosts.Withthisnewtechnologyproducerswillbeabletoseeupto50percentinwatersavingsandirrigationcostsexplainedHu.HeldtstatedthatBASFisalsolookingatnewproductstodeliverpropernutrientsupplythroughouttheentiregrowingseason.Dependingonenvironmentalconditionsnutrientlosscanbegreatupto50percentinsomelocations.AnewtechnologycalledLimusromBASFcanhelpkeepandmaintaintheappropriatenutrientsthrough-outthegrowingseasonastheplantsrequirethemsaidHeldt.Thisnewtechnologyalsogreatlyreducesnitrogenlossintotheatmosphere.Limusisexpectedtobelaunchedmid-decade.ShannonSchindle 32GOINGINTO2014theworldwillchangeforseedgrowersandthiswillimpactyourresponsibilitiesasaseedgrower.BeforeapplyingtoCSGAforseedcropcertificationseedgrowerswillneedtosecuretheservicesandthendesignateontheirapplicationanAuthorizedSeedCropInspectionServiceASCISoperatingintheirregionorProvince.ThisisthedirectionbeinggivenbyDaleAdolpheExecutiveDirectorofCSGA.Thatisjustoneofseveralchangesthatseedgrowersshouldexpectin2014.ThefollowingisalistofsomeofthechangesthatwillimpactseedgrowersandseedgrowersresponsibilitiesunderASDin2014andbeyondMorethanasimpleapplicationforinspectionwillberequired.SeedgrowerswillneedtoidentifyontheCSGAapplicationforseedcropinspectionformthenameoftheauthorizedseedcropinspec-tionservicetheywillbeusing.Thisidentificationordesigna-tionwillbedoneforeachfieldbeingappliedforinspection.Thiscouldmeanmorethanoneser-viceprovidermaybedesignatedbytheapplicantiftheapplica-tionincludescropkindsorhighergenerationsandplotsforwhichnoqualifiedlicensedinspectorsexist.Fieldmapsanddirectionstoseedcropsmustbesubmittedtotheserviceprovider.CSGAnolongerrequiresmapsanddirectionsbeASERIESOFDEDICATEDREPORTSDESIGNEDTOSHAREBUSINESS-CRITICALINFORMATIONWITHSEEDGROWERSONSEEDCROPINSPECTIONIN2014.NewResponsibilitiesforSeedGrowersBeginningin2014TheCanadianSeedGrowersAssociationofferstheirtipsforsuccessmovingforwardwithASD.senttoCSGA.Forseedcroptrace-abilityCSGAapplicationswillstillrequirelegallandlocationsandorGPScoordinatesforeachfieldtobeinspected.Knowyourinspectionservicebeforeapplyingforinspection.Tobeabletodesignateanauthor-izedseedcropinspectionserviceaseedgrowershouldcontactandconfirmwiththeservicethattheserviceiswillingandabletoper-formtheinspections.Theoffi-ciallistofseedcropinspectionservicesauthorizedbyCFIAwillbepostedtotheCSGAwebsiteafterDecember31.Theregionsinwhicheachauthorizedseedcropinspectionserviceisoperat-ingandthecropkindsandpedi-greedclassestheserviceslicensedinspectorsarequalifiedtoinspectwillalsobeposted.Payyourinspectionfeestotheinspectionservicedirectly.Seedgrowerswillpayinspec-tionfeesdirectlytotheseedcropinspectionservicebutwillcontinuetopayCSGAfeesbranchfeesandanyapplicableCFIAfeestoCSGAatthetimeofapplicationforseedcropcertification.In2014growerswillbeabletopayCSGAfeesviacreditcarddebitcardorcheque.SeedgrowersinCanadahavetobepreparedorthechangestoseedinspectionthattakeefectin2014. JANUARY201433Knowwhatyourinspectionfeesare.Theseedcropinspectionfeesofauthorizedinspectionservicesareexpectedtovaryfromservicetoserviceandregiontoregion.Itisinyourbestintereststoconfirmwithalicensedserviceprovidernotonlytheiravailabilitybutalsotheirinspectionfees.Insomecasesyoumightfindaninspectionserviceiswillingtonegotiatetheirfeebasedonfieldlocationssizesnumberscropkindetc.Thisishowevertotallybetweentheseedgrowerandtheauthorizedinspectionservice.Confirminspectionswiththeinspectionservice.Itisexpectedmostlicensedseedcropinspectionserviceswillrequirepaymentpriortoinspectionsothosearrangementsshouldbefinalizedpriortomakingapplica-tiontoCSGA.Dontmissapplyingbeforethedeadlinedate.Makingapplicationandconfidentlydesignatinganinspectionser-vicepriortotheapplicationdead-lineswillbecriticallyimportant.AlthoughCSGAwillbeworkingwithserviceprovidersinanelec-tronicformatwhichwillspeedupcommunicationinspectionser-vicesmightnothaveanadequatenumberofinspectorstoinspectyourfieldsifyourapplicationismadeaftertheapplicationdeadline.Lateapplicationsincreasetheriskofnotgettingthefieldinspected.Becauseadherencetoapplicationdeadlinedatesisevenmorecriti-calwithmultipleserviceprovidersCSGAisbeginningin2014assess-ingafeeforlateapplications.Theselatefeescanbeavoidedbyensur-ingapplicationsaresubmittedbythedeadlinedates.Applyonlineforfasterserviceandprovideyouremailaddressorfaxnumber.Seedgrowersarestronglyencour-agedtousetheonlineapplica-tionoptionontheCSGAwww.seedgrowers.cawebsite.Asmuchaspossiblecommunicationwithseedgrowersisalsomovingtowardanelectronicformat.ThespeedofelectroniccommunicationwillbeanimportantcomponentofmovinginformationbackandforthbetweengrowersCSGACFIAandinspectionservicesastheindustrytransitionstoseedcropinspectionservicesauthorizedbyCFIA.IfyoudonothaveyouremailaddressandorfaxnumberincludedinyourCSGAmemberprofilepleaseprovidethemtotheCSGAofficeassoonaspossible.Noemailaddressorfaxnumberonfileorprovidedwithyourapplicationwillresultinapenaltybeingassessedtoyouraccount.Makeyourownarrangementsifare-inspectionisrequired.Ifare-inspectionofyourfieldsisrequireditwillbetheseedgrow-ersresponsibilitytocontacttheauthorizedinspectionservicetoarrangeforthere-inspection.Post-controlvarietyverificationtestingbyCFIAisstillrequired.CSGAwillnotifygrowersandorassigneesoffieldsthatrequirearepresentativeseedsampleforpost-controlvarietyverificationtestingbytheCFIA.GrowersandorassigneeswillneedtodrawandretaintheseseedsamplesandsubmitthemdirectlytoCFIA.Themostimportantresponsibil-ityforseedgrowerswillbetostayinformedsaysAdolphe.2014rep-resentsayearofchangeforseedgrowersandCSGA.Weallneedtobeawareofthechangesandhowtheyareimpactingourbusinessesandbusinesspractices.SUPPORTEDBYThemostimportantresponsibilityforseedgrowerswillbetostayinformed.DaleAdolpheExecutiveDirectorofCSGA 34MENTIONTHESUBJECTotraitstewardshiptomostseedsmenorarmersanditslikelytoelicitarollotheeyesorabeentheredonethatlook.Itsaconversationsomeintheseedindustryseemreluctanttohaveeventhoughitscriticaltotheirrespectiveutures.Stillthatshouldntdeterseedsellersortraitdevelopersromengaginginsuchadiscussionsaysoneindustryexpert.RachelFausttechnologymarketingmanagerorDuPontPioneermaintainseveryoneintheseedindustryneedstotalkmoreabouttraitstewardshiptoensurethatitremainstopomind.ItsnotthemostsexytopicanyonetalksaboutbutitsdefnitelyimportanttotalkaboutitFaustsays.Maintainingthedurabilityothesetraitsisimportantoreveryoneinvolvedintheagricultureindustry.Theyrehelpingusmaintainyieldpotentialandreallybemoreproductive.IthinkitsimportantintalkingtogrowerstoocusonwhatsinitorthemandtheactitsreallyaboutmaintainingthelengthotimetraitsaregoingtoworkandbeeectiveonBusiness-criticalinformationforretailerssellingseedandseedtreatmentproducts.SUPPORTEDBYRISKANDREWARDGROWERSCANTAFFORDTOIGNORETHEIMPACTOFTRAITSTEWARDSHIPTraitstewardshipcanhelpprolongtheefectivenessotraitsthatoferinsectprotectionorsoybeansandothercrops. JANUARY201435theirarmsbecausethesetraitsarehelpingthemgethigheryieldsandmakemoremoneyshecontinues.Asanindustryweneedtoensurewefndwaystocommunicateitthatarentdullandboring.Weneedtomakesurewekeepitoutthereandthatwekeepitinterestingwhenwereexplainingtogrowerswhyitsimportant.Intheseedsectortraitstewardshipisgenerallydeinedasthecareulmanagementotechnologiestoensuremaximumproductvaluebeneftsandlongevity.Insomeinstancesgrowersmustsignastewardshipagreementthatsetsouttheirresponsibilitiesintheuseothesetechnologiesandoutlinesboththerisksandrewardsinvolvedinusingthem.Whiletheconceptotraitmanage-mentishardlyanewoneemergingthreatssuchaspesticide-resistantinsectsandnewerdeadlierstrainsodiseasehavehelpedtoillustratetheneedorcontinuedvigilance.IactuallythinktraitstewardshipismoreimportantnowthanitwasatthetimeotheintroductionothefrstglyphosatetechnologiesintotheCanadianmarketortheBttraitsaysRonTaylornationalcommercialstewardshipleadorSyngenta.NowwithevenmoretraitsandsomeothetraitsstackedtogetherGETTINGKEYMESSAGESINTOTHEHANDSTHATNEEDTHEM.ForagrowerhandoutonthistopicvisitGermination.ca..SendusyourcompanynameandlogoandwelldevelopacustomizedPDFforyoutodistributetoyourgrowercustomers.ENDORSEDBYRachelFausttechnologymarketingmanagerforDuPontPioneergrowershavealotmoresolutionsavailableorhigherlevelsoyieldandbetterqualityocropheadds.Properuseandmanagementothetraitsiscriticalortheullbeneftthegrowerwillseeromtheactualtraitandalsotomaintaintheintegrityothetraitsowedontrunintoanykindoriskoresistancedeveloping.LyleDePauwcanolaseedproduc-tionmanagerorCropProductionServicesCanadasaystraitsteward-shiphasalwaysbeenimportant.Thedierencenowheaddsisthatgrow-ershaveabetterunderstandingowhycitingBtcornandwheatmidgeasexamples.Iwebegintomisusesomeothesetraitswecanstarttohavebreakdownsinagronomicperor-mance.WerestartingtorecognizethatinacoupleodierenttraitsandinacoupleodierentcropsDePauwsays.Thesetechnologiesareallthereorthebeneitothetraitandtomakesurewedontlosethesetoolsthatareveryveryimportanttoourarmercustomersastheyaretryingtomanagetheircrops.Wehavebecomemoreandmoreawareastimehasgoneonabouthowimportantthesetraitscanbeorus.AddsDupontPioneersFaustItsnotuntilyoustarttoseetraitsalterthatitremindsgrowersotheimportanceostewardshipandtheneedtopreservethosetraitsintotheuture.Sohowdobiotechnologycom-paniesandseedsellersensurethattraitstewardshipremainsavitalpartoutureconversationsTaylorsays 36communicationisacriticalpartothepuzzle.Itsnotjustaboutintroducinganewtraitbutthemaintenanceothattraitinthemarketplacehesays.Communicationisimportanttomain-tainthattraitinthemarketplace.Wedontwanttolosethesenewsolutions.Whetheritstheresellerorthetraitdeveloperweallhavearoletoplayincommunicatingthattoourcustomers.ErinArmstrongdirectorresearchandproductdevelopmentorCanterraSeedssaysthereneedstobeanongoingdialogueaboutthebeneftsotraitmanagementratherthanjustanoccasionaldiscussion.Foranythingnewyouneedthatuprontemphasisordiscussionothemessageshesays.Butyoucantdoitonceandleaveit.Numberonepeopleorgetandnumbertwonewpeoplecomeontoworkwithsomethingtheyhaventworkedwithbeoreanddontappreciatethebackgroundowhatsrequired.Ithastobeongoing.DePauwagreesandsayseveryoneneedstobepartothecommunicationprocessromseedcompaniesandtraitdeveloperstoseedretailersandoodprocessors.Thoseolksareallequallyimportantincommunicatingthemessagehesays.Themessageitselisthesetraitsbringvalueandtheyimproveproductionagriculture.Wetrulybelievethereisvaluethereanditcomesdowntoallousbeingawareowhatthatvalueisandwhatistheriskinvolved.IwerenotresponsiblestewardswhatisitwereatriskolosingIthinkitsimportantthateverybodyunderstandsiwelostthesetraitstomorrowwhatwouldtheimpactbesaysDePauw.Taylorsaysstressingtheimportanceobestmanagementpracticesshouldbepartoanycommunicationplanregardingtraitstewardship.AbestpracticesplancanincludeeverythingAPioneerAgronomyCentreeventwherePioneerbrandAcreMaxproductswerediscussedwithgrowers.SUPPORTEDBY JANUARY201437romrotatingherbicidetechnologytocroprotationsandtheadoptionomeasuressuchasreuge-in-a-bag.Ingeneralitcomesdowntogoodmanagementooverallcropproduc-tionTaylorsays.Youarelookingathowdoyoureduceriskoresistancenomatterwhatweretalkingaboutwhetheritsatraitoritsacropprotec-tionproduct.Alotoitcomesdowntogoodcroprotationgoodrotationothechemistryandeventhetrait.Itsallaboutreducingtheriskoresistancesowecanmaintainthosetoolsinthemarketplace.Educationisanotherequallyimpor-tantpartwhenitcomestopromotingtraitstewardshipaccordingtoFaust.Shesaysseedcompaniesneedtoedu-catetheiremployeeswiththelatestknowledgewhichcanthenbesharedwithgrowersandhelppromotebuy-in.Oncetheyareabletounderstandthattheyareabletosharethatinor-mationwiththegrowerandhelpmakegoodrecommendationsonhowtheycanmaintainthestewardshipandmaintainthedurabilityothosetraitsFaustsays.Thereisanonusonthesellertobeknowledgeableenoughthattheyareabletoanswerthegrowersques-tionsandmakesuretheycantranserthatknowledgetothegrowerandalsohelpthegrowersteerthroughthoseseedpurchasedecisions.Animportantpartothatinorma-tionsharingprocessisthestewardshipagreement.Inadditiontoprotectingthelong-termviabilityothetechnol-ogybeingusedtheseagreementspro-tectintellectualpropertytoensurethedeveloperisrewardedortheinnova-tiontheybringtomarket.DePauwsayssuchagreementsarentmeanttobebarriersorproducersbuttohelppromoteunderstanding.Whenastewardshipagreementissigneditsreallyanagreementbetweentheseedsellerandtheuserothetraitthattheyunderstandthebeneitsothistraitandwhatitsgoingtobringthemhesays.Itsreallytomakesureeveryoneunderstandstherisksandbenefts.Iwerenotdiligentwiththemwelosethosetraitsandwegobackintime.Wetakeastepbackandlosesomeothebeneftswegained.Tayloragrees.Hesaysspellingouttheusersobligationsinasignedagreementhelpstoensureutureinvestmentandnewtechnologicaldevelopmentsthatwillultimatelybeneftarmers.Growersareseeinggoodsuccessromtheiruseothedierenttraittoolsinthemarketplaceandweasanindustrywanttocontinuetodevelopthem.ButwewanttomakesurethetraitisusedwiththeproperintegrityTaylorsays.Formeitsaboutgoodcommuni-cationuprontsothateverythingisullyrecognizedwithregardstotheuseothesetraitsandthereiscontin-uedinvestmentintheuture.PressuretoproducemoreoodwillincreasetheimportanceoadoptingtheprincipalsotraitmanagementDePauwsays.TheWorldBankGrouppredictsglobaldemandoroodtodoubleby2030duelargelytopopulationgrowthstrongincomegrowthandurbanization.TheamountooodweneedtoproduceistremendousandourabilitytoproduceoodneedstocontinuetoimproveDePauwsays.Thesetraitsarereallyinplaceorustocontinuetoimproveourabilitytoproduceood.Itstremendoustheamountopressurebeingplacedonagriculture.Aswebringthesetraitsorwardtheyareanothersolutionwecanusetoeedthishungryplanet.Itsbiggerthanjustmyarmoryourarm.DespitethesechallengesacingtheseedsectorDePauwandotherssaytheyarelookingorwardtotheuture.Iwebegintolookatthedollarsbeinginvestedtodayintraitmanage-mentinproductionagriculturedevel-opmentitshundredsomillionsodollarssaysDePauw.Idontthinkanybodysrestingontheirlaurels.Everybodyrecognizesitsahungryplanet.Wehaveanumberochal-lengesourarmercustomershavetoovercometocontinuetoimprovetheiryieldpotential.Wereallinvest-ingheavilytohelpovercomethosechallenges.ItsexcitingtobeinvolvedintheseedindustryrightnowjusttheinvestmentbeingdonetheamountonewproductsandnewideascomingorwardultimatelyorthebeneitoCanadianarmersandarmersingeneral.Itsallaboutreducingtheriskofresistancesowecanmaintainthosetoolsinthemarketplace.RonTaylornationalcommercialstewardshipleadforSyngentaENDORSEDBY 38STATUSArgentinaARGENTINERESEARCHERSworkingwiththeNationalUniversityofRosarioinSantaFeprovinceArgentinarecentlycreatedanewhybridtomatobreed.Thenewhybridtomatoesholdgoodweightrmnessincreasedpost-harvestlifeandgoodavourandcolouramongotherattributes.Byanalyzingamyriadofdataresearchersidentiedgeneticprolesofvarioustomatostrainsthathadtheabove-mentionedqualities.Subsequentlyselectedplantswerethengeneticallycrossedtocreatevarietiesthatholdallofthedesiredfeatures.Weevaluated2570fruitsandover180plantssaysGuillermoPrattaresearcheranddirectorofthespecializationinbioinformaticsdepartmentattheNationalUniversityofRosario.TwoofthesenewvarietiesarecurrentlyenrolledintheNationalRegistryofCultivarsNationalSeedInstituteunderthenamesGemmaandCherub.TocreatethesevarietiestheresearchersfromtheDepartmentofGeneticsmadecrossesbetweenatomatovarietyfromArgentinaandawildtomatospeciescollectedinPeruwhosemostdominantfeaturewasimprovedpost-harvestlife.Utilizingthewildtomatospeciestoprolongthepost-harvestlifeofthefruitratherthanthetechniquesofgeneticmodicationisoneofthisresearchgroupsoriginalfocusessinceitbeganworkinginthemid-1990s.ThisapproachalsoenablestheabilitytoproduceagreatervarietyoftomatoesforthelocalandinternationalmarketssaidPratta.AgenciaCyTA-InstitutoLeloirScienceandTechnologyNewsBuenosAires-Argen-tinaSTATUSGermanyGERMANYSFIRSTcareerportalspecicallyfortheagriculturalsectorwaslaunchedthismonth.Thewww.agrar-jobportal.dewebsiteisanewplatformandthelatestofferingfromtheAgriculturalInformationCentreProplantaaspin-offoftheUniversityofHohenheiminStuttgartGermany.Besidesthelatestjobopportunitiesfromacrosstheagriculturalsectortheportalprovidescomprehensiveinformationonsubjectslikeagriculturalstudiestogreenjobsandinternships.Thesitealsofeaturesagriculturalcareeradviceandeventsandnewsfromaroundtheworld.WiththenewcareerportalwecomplementourestablishedsitewithagriculturalemploymentnewsandtheaccompanyingonlinejournalformoreinformationaboutjobsandcareersinthegreenzonesaysJrgMehrtensCEOandfounderofProplanta.Thisvirtualcampusshowstodaysvarietyofagriculturalprogramsandassistsinthesearchformajors.Thisportalisidealforthosewithquestionscommentsseekingcampusnewsaswellasatooltoconnectourfacilitytotheagriculturecommunitythatisbeyondourborders.Todaytheuniversitysportalhasarecorded1.8millionmonthlyvisitors.ItincludesamongotherthingsdailyagriculturalnewsagriculturalweatherforecastsforGermanyAustriaandSwitzerlandmarketandpriceinformationanagriculturaltechnologyexchangeandvirtualcropconsultants.Theagriculturaljobportalprovidesanswerstothoselookingforwhatfollowsagriculturalprogramsandthusfacilitatesentryintoprofessionallife.Interestedpartiescanalsostayup-to-dateviaanRSSjobfeedanduserscanestablishdirectcontactwithemployersbyregistering.TheProplantaAgriculturalInformationCentreAnin-depthoverviewoftheglobalseedindustry.FromanewlydevelopedtomatovarietyinArgentinatonewagrecruitmenttacticsinGermany. JANUARY201439TOremainaglobalcompeti-torwheatproductionsystemsinWesternCanadamustcontinuetoevolvewithhigherratesosustainableproductionwhilemaintainingqualityspecsthatappeaseendusersaroundtheworld.Realizedyieldisroughlyderivedequallybetweengeneticpotentialandagronomicpracticessoaccesstohigheryieldinggeneticsintegratedwithmodernproductionsystemsiscriticalalongwiththeremovaloimpedimentstogrowthandinnovation.Oneareareceivingattentionisthevarietyregistra-tionprocessorwheatinWesternCanada.FederalAgricultureMinisterGerryRitzinitiatedareviewovarietyregistrationandheldbroadstakeholderconsulta-tionsthispastalltoensuretheprocessencouragesinnovationandgrowth.TheCanadianFoodInspectionAgencydelegatesauthorityortherecommendationonewvarietiestoanindustrypanelowheatexpertswhosemember-shipiscomprisedromallsec-torsotheindustry.ThispanelthePrairieRecommendingCommitteeorWheatRyeandTriticalePRCWRTusesmeritcriteriaordiseasequal-ityandagronomicstorenderjudgementocandidatevarie-tiesandensuretheymeetorexceedcurrentvarietiesusingascience-basedmeritsystemorregistration.WhilethePRCWRTisnotaregulatorybodyitpro-videsagatekeeperroletoensurethatnewvarietiesmeetorexceedcheckvarietiesrepresentativeocurrentproductionandend-usespecs.Thegoalistoensurewheatvarietiesarecultivatedwithoutcausingenvironmentaloreconomicharmbyusingascience-basedmeritsystemorregistration.AnaspectuniquetoCanadaisthesimultaneoussystemomeritassessmentandmarketclassdesignationwhichacilitatesrapiddeploymentonewcultivarsandhigherratesoadoptionthanothercountrieswherethisprocessisdecoupled.Whileouryieldgainsarecur-rentlyonpargloballywemuststrivetodobetter.Thiscanhappenthroughincreasedinvestmentandgreaterparticipa-tionromallvaluechainstake-holders.ToulllMinisterRitzsrequestthatweensurevarietyregistrationismodernfexibleandlendsitseltoarapidpaceocultivarinnovationacross-sectorialworkinggroupoPRCWRTmemberswasstrucktoreviewoperatingproce-duresandrecommendedwaystostreamlinetheprocess.TheollowingoutlinessomeothechangesthatwereratiedbythePRCWRTonDec.52013andwhichtookeectimmediatelyTheOperatingProcedureshavebeenstreamlinedexten-sivelybasedoneedbackromCFIAandinputromworkinggroupmembers.ForexampleVarietyRegistrationinWesternCanadaBalancingQualitywithGrowththereisnolongeranydistinc-tionmadebetweenaregis-trationtrialconductedbythepublicsectorandonedonebytheprivatesector.Onerecommendationistoreducedatarequirementsbyoneyearandallowuptoourstation-yearsodataromaU.S.stateadjoiningtheCanadianPrairies.Anotheristoreduceprioritydiseaseassessmentstoveleaandstemrustcommonbuntusariumheadblightandstriperustmeaningthatleaspotsandsmutarenolongermandatory.Toensurepredictabilityandtransparencyovotingout-comesorcandidatecultivarschangesincludeautomatedscoringorcandidateculti-varsattheteamlevelbasedonmeritassessmentdatacollected.Candidatesthatareendorsedbyallthreeteamsareautomaticallyrec-ommendedorregistration.Onlythosewithasplitvotearereerredtoavotingpanelwithmembersrepresentingtheentirevaluechain.Thesechangeswillremoveunnecessaryencumbrancesidentiedinthereviewandwillprovidethewheatryeandtriti-caleindustrywithamodernizedsetooperatingproceduresorvarietyregistrationrecommen-dations.BrianBereschairPrairieRecommendingCommitteeforWheatRyeandTriticaleresearchscientistAgronomyAgricultureandAgri-FoodCanadaLethbridgeAlta. 40Exploringideasandviewsonallaspectsoftheseedindustry.JOINTHEGMOCONVERSATIONGMOsareagrowingtopicofdiscussiontodaywithawiderangeofquestionsandemotionsonthetopicsaysCathleenEnrightexecutivedirectoroftheCouncilforBiotechnologyInformationsponsorofanewonlineresourcecalledGMOAnswersthatprovidesinformationonGMOs.Foodispersonalsowewanttoopenthedoorforpersonaldiscussions.WerecognizewehaventdonethebestjobcommunicatingaboutGMOswhattheyarehowtheyaredevelopedfoodsafetyinformationthesciencedataandprocesses.Wewantpeopletojoinusandasktheirtoughquestions.Beskeptical.Evaluatetheinformationanddecideforyourself.Welookforwardtoanopenconversation.CONTROLLINGDUST-OFFWeregoingtheextramiletomakesureBayerSeedGrowthproductsstaywheretheyshouldbeinthefieldlaunchingseedsperformancesaysMarcAndrieuxheadofSeedGrowthTechnologyandServicesandSeedGrowthCoatingsatBayerSeedGrowth.Hisjobinvolvesanythingfromseeddrillingequipmentmodificationstonewseedcoatingtechnologyallinthenameoflimitingdust-off.Ifyouarentincontrolofanumberofdifferentfactorsfromon-seedapplicationtoplantingitcouldleadtodust-off.LIMITINGDUST-OFFISANINTEGRATEDSOLUTIONATANDAFTERON-SEEDAPPLICATIONheexplainsaddingthatminimizingdust-offisnothingnewforBayer.AccordingtoAndrieuxworkonimprovingdustcontroleverythingfromimprovingproductformulationstomodifyingseeddrillersinthefieldbeganseveralyearsagoinEuropeandhassincegoneglobal.STAYINGAHEADOFTHECURVEWELIVEINANENVIRONMENTTHATISEXTREMELYFAST-PACEDWHERETIMELYRESULTSAREEITHERNEEDEDHEREINCANADAORONTHEOTHERSIDEOFTHEWORLD.Weneedtobeabletobepreparedforourclientsbusinessneeds.Havingtheexpertiseandtheequipmenttofacilitatethoseneedsisourpriorityforensuringourclientsmeettheirgoalsforasuccessfulcroporqualityproductfortheenduser.SarahFosterpresident2020SeedLabsCEREALSTOCKSRECOVERFoodcommoditymarketsarebecomingmorebalancedandlessprice-volatilethaninrecentyearsthankstoimprovedsuppliesandarecoveryinglobalinventoriesofcerealsaccordingtoUnitedNationsFoodandAgricultureOrganizationsFoodOutlookreportpublishedinNovember.Thepricesformostbasicfoodcommoditieshavedeclinedoverthepastfewmonths.ThisrelatestoproductionincreasesandtheexpectationthatinthecurrentseasonwewillhavemoreabundantsuppliesmoreexportavailabilitiesandhigherstockssaidDavidHallamdirectorofFAOsTradeandMarketsDivision.Thesharpincreasein2013cerealproductionmostlystemsfromarecoveryofmaizecropsintheUnitedStatesandrecordwheatharvestsinCIScountries.Worldriceproductionin2013isexpectedtogrowonlymodestly.THEPRICESFORMOSTBASICFOODCOMMODITIESHAVEDECLINED.WERECOGNIZEWEHAVENTDONETHEBESTJOBCOMMUNICATINGABOUTGMOS Off-TypesVariantsandUniformityinWheatVarietiesFarmerssurveyingtheircropslovetoseeuniformityintheplantstand.Itisimportanttounderstandthattherearenovarietieswheretheplantstandisuniormortabletop.Producerstakingjustaquickglanceoanyplantstandwillseethatsomeplantsaretallerandsomeareshorter.InthepastvirtuallyallCWRSvarietieswereawnlessandtall.Thevariationsweretypicallynotobservedinthetallvarietiesmostlybecausenooneexceptperhapsbreedersandotherscientistswaslookingorthem.TheintroductiononewCWRSvarietieswithtallawnedtypesandawnedsemi-dwarvarietiesnowincreasesthelikelihoodonoticingo-typesandvariantswithinvarieties.Variantswithinvarietiesaredescribedinthevarietydescriptions.ThesevariantsaredeterminedbytheBreeder.Forexamplenumberotallbeardedplantso-typesallowedinanawnedsemi-dwarvariety.Producersappreciatethebonusoasemi-dwarvarietyasitgivesthemhighyieldsandstandability.Howeverwiththeshortersemi-dwarvarietytheproducerwillbemorelikelytonoticethetallvariantsnottabletop.ACMuchmoreCWRSisasemi-dwarvarietywhichhasperormedexceptionallywellacrossWesternCanada.Formoreinformationaboutavailablesemi-dwarfvarietiescontactyourlocalFPGeneticsshareholderorTerritoryManager.TollFree1-866-228-6167www.pgenetics.caBringingValueandProfttoCanadianFarmsAtFPGeneticsourocusisthesuccessoourcustomers.Westrivetobefrstbybeinginnovativetomaintainourcompetitiveedgeinthemarket.Bybeinginnovativeatourcorewebringthebestinproductsandserviceswhichbringsvalueandprofttoourseedgrowersandthecommercialgrowerstheyserve.Wheat-CWRSCDCUtmostVBACMuchmoreACHarvestDurum-CWADACTranscendBarley-2RowACNewdale-MaltCDCThompsonFeedOats-MillingACSummitCDCMinstrelACLeggettWhyCertiiedSeedBecauseyouwantthebest 42NATIONALCANADATABLESNEWAGRICULTURALGROWTHACTTheCanadianGovernmenthastabledanewbilltitledtheAgriculturalGrowthActwhichisexpectedtoincreaseproduceraccesstonewvarietiescreatenewtradeopportunitiescontributetothesafetyofagproductsandreduceredtapeintermsofregulations.KeychangesbeingproposedareamendmentstothePlantBreedersRightsActtoalignwiththeInternationalUnionfortheProtectionofNewVarietiesofPlantsUPOV91fromCanadascurrentlegislationwhichusestheUPOV78framework.Theamendmentsalsoallowfortheprotectionoffarm-savedseedwhichpermitsgrowerstouseseedsfromthecropstheygrow.AgricultureMinisterGerryRitzsaidtheaimistohaveUPOV91adoptedbyCanadaatthestartofthenewcropyearAug.12014.ThebillalsoprovidestheCanadianFoodInspectionAgencywiththeauthoritytoconsiderforeignreviewsaswellasdataandanalysesduringapprovalregistrationofnewagriculturalproductsinCanada.TheActincludesanewlicensingandregistrationstructureforanimalfeedandfertilizeroperatorsandestablishmentsincreasedmonetarypenaltiesforviolationsstrongercontrolsforagriculturalproductsattheborderandrequirementsformorestringentrecord-keepingtoenhancethesafetyofagproducts.IftheActreceivesroyalassentsomeofthechangescouldcomeintoforcealmostimmediatelywhileotherswouldbephasedinorrequireregulatoryamendments.CFIAINVASIVEPLANTSDIRECTIVEUPDATEDTheInvasivePlantsDirectiveD-12-01PhytosanitaryrequirementstopreventtheintroductionandestablishmentofplantsregulatedaspestsinCanadaisnowpostedontheCanadianFoodInspectionAgencywebsite.D-12-01clariesthepolicytopreventorlimittheimportationandthedomesticspreadofplantsconsideredaspests.ItexplainsREGULATORYROUNDUPKeepingyouinformedoflegislativeandregulatorychangesattheprovincialnationalandinternationallevelsfromlawsuitstoapprovalstootherregulatoryissuesaffectingyourbusiness.theinvasiveplantspolicyliststheplantsconsideredtoberegulatedpestsandindicatesthattheseplantsareprohibitedfromentrytoCanada.Asnewinvasiveplantsareassessedtheywillalsobeaddedtothisdirective.NEWHERBICIDE-RESISTANTCROPSUNDERDEVELOPMENTEnlistcornisresistanttoboth24-Dandfopherbicidesusedtocontrolgrasses.Enlistsoybeansareresistantto24-D.TheDowAgroSciencesformulationof24-Dislessvolatilethan24-DamineandwillbemarketedinapremixwithglyphosatecalledEnlistDuoforuseonEnlistcropsandcouldbeavailableforthe2015growingseason.ApprovalofEnlistcropshasbeendelayedbytheadditionalrequirementforanenvironmentalimpactstatementbytheU.S.EnvironmentalProtectionAgency.Enlistsoybeanswillbestackedwithbothglyphosate-andglufosinate-resistantgenesaswellwhichwouldalsoallowtheuseofglyphosateandLibertyherbicidesonthosecrops.SECANRESOLVESLEGALACTIONSeCanhasresolvedalegalactionitcommencedagainstLeonardJunopandJunopBros.SeedofDelisleSask.forinfringementofPlantBreedersRights.ProtectionofourplantbreedingpartnersintellectualpropertyissomethingwetakeveryseriouslysaysToddHyrabusinessmanagerofWesternCanadaforSeCan.TheresolutionincludesadeclarationthatthedefendantswillceaseanyfurthersalesofSeCansprotectedvarietiesaswellasacashpaymenttotalling120000indamages.Thecashpaymentwillbeusedtopayroyaltiesowingtotherespectiveplantbreedinginstitutionswiththebalanceinvestedinfuturevarietydevelopment.INTERNATIONALCANADAEUREACHHISTORICTRADEAGREEMENTCanadaandtheEuropeanUnionhaveagreedinprincipleonacomprehensivetradeagreementthatwillboosttradeandinvestmenttiesbetweenthetwopartners.ThisisthebiggesttradeagreementthatCanadahaseverreachedcoveringmostaspectsoftheCanadaEUbilateraleconomicrelationshipincludingtradeingoodsandservicesinvestmentandgovernmentprocurement.TheagreementwillprovideCanadawithpreferentialmarketaccesstotheEU.Canadianagricultureandagri-foodsectorsstandtobenetsignicantlyfromincreasedaccesstothe28-countrymarketinEurope.Theeliminationofapproximately98percentofallEUtarifflinesonthedaytheagreementcomesintoforcewillmeanthatCanadiangrainproducersonthePrairieswhoexporttotheEUwilllikelyseeanimprovementintheirbottomlines.Oncethenalagreementissigneditwillthenneedtoberatiedbyrespectiveparliaments.RRPATENTEXPIRATIONWEBSITEThelastU.S.patentcoveringtheoriginalRoundupReadysoybeantraitexpiresin2015.Asfarmersthinkaboutpurchasingsoybeanseedfor2014plantingtheyhaveanewresourcetoanswerquestionsabouttheexpirationofMonsantosoriginalRRsoybeantraitatsoybeans.com.EventhoughtheoriginalRRsoybeantraitiscoveredbyapatentintheUnitedStatesuntilthestartofthe2015plantingseasonwerealreadygettingquestionsfromfarmersaboutwhattheycanandcannotdowithRRsoybeans.Soybeans.comcanhelpanswerquestionsgrowersmayhaveaboutpatentsastheypertaintoplantingandsavingoriginalRRvarietiessaysMonsantosU.S.oilseedsproductmanagementleadNormSissons.ThesiteoutlinesMonsantoscommitmentsregardingtheoriginalRRtraitpatentexpirationexplainspatentsandbreedersrightsandalsoincludesfrequentlyaskedquestionsandadecisiontreeonsavingseed. JANUARY201443CAUSESOFSEEDLINGABNORMALITIESCSAACDOYOUEVERwonderwhatyourseedanalystreallymeanswhentheyreportapercentageoabnormalseedlingswithinyourseedlotHowdotheydecidewhatisabnormalWilltheseabnormalseedlingsgrowWhatcausesseedlingstobecomeabnormalHerearesomeanswerstohelpyoudecidethebestcourseoactionwhenacingseedlingabnormalities.AbnormalseedlingsaredefnedintheCanadianMethodsandProceduresforTestingSeedasAllseedlingswhichcannotbeclassifedasnormalseed-lings.Thisdefnitionisnottoohelpulunlesswecanstudynormalseedlingswhichareconsideredasseedlingspossessingtheessentialstructuresthatareindicativeotheirabilitytoproduceuseulmatureplantsunderavourablefeldconditions.Thesearetheseed-lingsthatwillbecountedinyourfnalgerminationnumber.TheAssociationoOicialSeedAnalystsdeinesanabnormalseedlingasAseedlingthatdoesnothavealltheessentialstruc-turesorisdamageddeormedandordecayedtosuchanextentthatnormaldevelopmentisprevented.Sowilltheseseedlingswithabnor-malitiesgrowNotheywont.Weseedtechiesworkveryhardtomakesureweconductthemostaccurateevaluationsothatseedlingsthrownintotheabnormalpileareonesthatftthedefnitionoanabnormalseedorthespecifccropunderanalysis.Wealsoworkcloselytogetherwithco-workersandcontemporariestotryensureweallmakesimilarjudgementcallsonborderlineseedlings.Thepossiblecausesoseedlingabnormalitiesaremany.TheollowingaresomeothelikelyculpritsChemicalDamageCanbecausedbyseedtreatmentsappliedincorrectlyororextendedperiodsbyherbicidesusedimproperlyinthefeldorspraydritingontoneighbouringcropsaswellwearealwaysconsciousothepossibilityotoxicityinthelabandtakestepstopreventthis.MechanicalDamageEmbryosaredamagedintheseedbyphysicalorce.Seedsmostsusceptiblehavethinseedcoatsorraisedorexposedembryos.Handlingseedatahighrateospeedhighdropsorwhenitiscoldordrycanincreasedamagetotheseed.HeatingDamageSeedstoredathighmoisturelevelscanavourungalandbacterialgrowthwhichinturnproducesheat.Thisheatcancausestructuressuchasrootsandleavestobeabsentintheseedlingandcausedecayatthepointoattachmenttotheendosperm.DecliningVigourOldseedcancauseweakandwateryseedlings.Thiscanotenbedetectedinavigourtestevenbeoregerminationotheseedstartstoweaken.PathogensandInsectsFungalandbacterialinectionscancausedecayinessentialseedstructures.Theuseoseedtreatmentscanhelptostopthesepathogensrominectingaseedlot.Seedhealthtestsarealsoneededtopin-pointtheorganismcausingtheproblem.Insectscanchewintostructuresorlayeggsinsidetheseed.FrostDamageLowtemperatureswhenseedisnotyetullydevelopedcancauseweaktwistedgrainyseedlingswithmissingstructures.DeficienciesSeedlingsgrowninpoornutritioncanresultinhollowshrunkencotyledons.Hypocotylcollarrotcanbepreventedinthelabbyusingcalciumnitrateatplanting.IyouhaveanexcessiveamountoabnormalseedlingsinyourlotcallthememberotheCSAACwhotestedyourseedandindoutwhythisisoccurringitmaystillbepossibleoryoutotakesomestepstopreventdamageintheuture.MechanicaldamageleftandNormalrightGerminationcounts 44NOWTHATCHRISTMASandtheholidayseasonarebehindusourmindsintheseedindustryneedtoshittoadierenttypeoshoppinglist.Thisshoppinglistrelatestondinganinspectionserviceorcerealandpulseseedcropsin2014.The2012ederalbudgetresultedintheCanadianFoodInspectionAgencyreducingtheirdirectdeliveryoseedcropinspectionbeginningin2014.TostagethereductioninCFIAservicesseedcropsallingintoSection2andSection3oCSGAsCircular6willrequirealternativeinspectionservices.ImpactedareseedcropsproducingFoundationRegisteredorCertiedcropsobarleybuckwheatcanaryseeddurumfaxoatsryetriticalewheatbeansababeanslentilslupinspeasandsoybeans.ThealternativeinspectionservicesarebeingprovidedbyserviceprovidersauthorizedbytheCFIA.Alistothoseserviceprovidersandtheregionstheyareoperatinginduring2014arepostedtotheCSGAwebsitewww.seedgrowers.ca.Thatswheretheshoppinglistbegins1.Goonlineanddeterminewhichregionyouarein.2.Findoutonthewebsitewhatserviceprovidersareoperatinginyourregionin2014.3.Determinewhichserviceproviderisbestsuitedtoinspectyourseedcrops.Someserviceprovidersmayhavehiredexperiencedinspectorsthatarelicensedtoinspectmorethanjustthecropsandpedigreedclassesoutlinedabove.ToknoworsurewhatcropstheserviceprovidersinspectorsarequaliedtoinspectCSGAA2014SHOPPINGLISTFORSEEDCROPINSPECTIONyoushouldcontacttheserviceproviderdirectly.4.Whenyouaretalkingtotheserviceproviderndoutwhattheireesareor2014.Dependingupontheserviceprovideranddependinguponthesizeandlocationoyourarmbepreparedtonegotiatetheinspectionees.NolongeristhereaCanada-widestandardinspectioneelikewewereaccustomedtowithCFIA.5.Knowitheserviceproviderwantsyoutoenteraservicecontractandknowwhatthatservicecontractprovidesyouasaseedgrower.Alsobeclearonwhatyourobligationsareunderthecontract.Yourinspectioneeswillbepaiddirectlytotheserviceprovider.OnlyCSGAeesbrancheesandCFIAeesitheyarestillperorminginspectionsoryouonsomeoyourseedcropswillbepaidtoCSGA.Mapsanddirectionstoyoureldsnowneedtogototheserviceprovider.6.Onceyouhaveidentiedaserviceprovideror2014youarereadytoapplytoCSGAorinspection.Startingin2014eachoyoureldswillrequireacompletedapplicationorm.Wearenolongerusingthelargetriplicateapplicationothepast.Eacheldrequiresanapplicationandeacheldrequiresthatyoudesignatetheinspectionservicetobeusedorthateld.7.AneasywaytoensureyourapplicationorinspectioniscompleteistoapplytoCSGAorinspectiononlineattheCSGAwebsite.8.YouwillalsondthenewCSGAmembershipapplica-tionormonline.CSGAneedsyourapplicationormsandmembershipormtobecompletedandsubmittedbytheusualdeadlinedates.9.AlthoughCSGAwillbeacceptingbothonlineandhardcopyapplicationsin2014theormshaveallbeenchangedtoaccommo-datealternativeservicedelivery.AllthenecessaryormswillbeonlineattheCSGAwebsiteaterMarch12014.10.Toassistinthetransitiontoalter-nativedeliveryitisimportanttohaveyouremailaddressandoraxnumberonlewithCSGA.Thiswillexpeditethefowoinormationandhopeullymakeorasmoothtransitiontoalter-nativeservicedeliveryorseedcropinspection.HappyshoppingYourSeedisinGoodHandsKrauterSolutionsmichaelkrauter-storage.comwww.krautersolutions.comContactusTodayAskforMikeat800-992-2824Climate-ControlledStorageGrowthChambersNewRetrofttedSystemsOurpatent-pending JANUARY201445GfasaccassaanDesignedbyLMCsleadingteamoresearcherstoprovidemaximumeciencydurabilityandprotability.TheLMCAsaoers3deningcharacteristicsthatnootherseparatorcan1.SiMpLepreCiSeoperationthatenablesmaximumprocessingeciencythrough-putandROI2.HeAvyduty14-gaugecarbonsteelconstructionthatguaranteesround-the-clockserviceandup-time3.CuStoMizAbLecongurationsthatoeryouthefexibilityyouneedoryouruniqueprocessingapplicationVisitwww.lewismcarter.comorcallLMCat1-800-667-6924toarrangeyourFREESeedAssessment.withthenewLMCAspirator 46CSTACSTAWELCOMESTHEINTRODUCTIONOFBILLC-18CANADIANAGRICULTURALGROWTHACTTHEGOVERNMENTOFCanadahasrecentlytakenaverysubstantialsteporwardwiththeintroductionoBillC-18theCanadianAgriculturalGrowthAct.IncludedinthislegislationareamendmentstoCanadasPlantBreedersRightsActtobringitintocompliancewiththe1991ConventionotheInternationalUnionortheProtectionoNewPlantVarietiesUPOV.TheCanadianSeedTradeAssociationsupportsallothemeasuresincludedinthisbillastheycontinuetomodernizeregulatoryandpolicymeasuresaectingagricultureandagri-oodbutweparticularlywelcomethechangestothePlantBreedersRightsActsaidCSTApresidentPeterEntz.Theseamendmentsareverymuchneeded.UpdatedPBRlegislationwillbringCanadasintellectualpropertytoolboxinlinewiththoseinothercountries.CSTAisconfdentthatitwillhelptostimulateinvestmentinthedevelopmentonewvarietiesorCanadianarmers.JustasimportantlywhenthenewActisimplementedarmerswillhaveaccesstosuperiorvarietiesdevelopedbeyondourborders.CanadaisoneotheewremainingUPOVmembercountrieswhoselegislationdoesnotcomplywiththemostrecentconvention.BecauseothatinternationaldevelopershavebeenunwillingtoprovidenewgeneticstoCanada.ThatcombinedwiththereluctanceotheprivatesectortoinvestinvarietydevelopmentosomecropsinCanadahashadanegativeeectonthecompetitivenessoourarmerssaidEntz.TheintroductionothislegislationunlocksanotherdoortoaneweraocompetitivenessandleadershiporCanadianagriculture.CSTAisawarethatthereisconcernaboutproposedchangestoplantbreedersrightsinthesector.Thatconcernispartiallytheresultoconusionabouttheactualchangesandwhattheywillmeantoarmers.Weareworkingveryhardtoensurethataccurateinormationisavailabletoarmers.WHEREONTHEWEBTofindfactsheetsandinformationpiecesonplantbreedersrightsvisittheCSTAswebsiteatcdnseed.orgplant-breeders-rightsMinisterRitzunveiledtheAgriculturalGrowthActDec.92013atCanterraSeedsinWinnipegMan. Duedatedependentonseedpurchasedate.Someconditionsmayapply.Seein-storefordetails.agricard.caSeedNowPayLaterWithAgriCardsSeedNowPayLaterprogramyoucanpurchaseyourseedandenjoynopaymentsnointerestuntilNovember2014. 48INDUSTRYNEWSIndustryNewsisgearedtoseedprofessionalsanddeliversthepeopleindustrybusinessandproductnewsyouneedtoknow.Submissionsarewelcome.Emailusatnewsissuesink.com.PEOPLENEWSNorthStarGeneticsMinnesotaslargestindependentlyownedseedcompanyhasmadeseveralannouncementsconcerningtheCanadianarmofitsbusiness.KimPerfumohasbeenhiredtomanagethecompanysofceinWinnipegMan.andtohelpco-ordinatesalesactivities.Brandon-basedBrianElliothasbeenaddedasadistrictsalesmanagerforwesternManitobaandSaskatchewan.HarryDavieshasalsobeenhiredasadistrictsalesmanagerproductionmanagerforManitoba.RichardsonInternationalLtd.isexpandingitsgrainsandoilseedsmerchandisingteambyestablishinginternationalsubsidiariesinEuropeandAsia.JoiningRichardsonsteamareBoonGuayandEmmanuelKarrer.GuaywillbeworkingoutofSingaporeasdirectorofmarketinginAsia.KarrerwillbeworkingasdirectorofmarketinginEuropebasedoutofGenevaSwitzerland.RodMerryweatherhasbeenappointedthenewCEOofFPGeneticsaccordingtothecompanysboardofdirectors.Merryweatherhas30yearsofexperienceintheCanadianseedandcropinputbusiness.ForthelastveyearsMerryweatherwasresponsibleforBayerscanolaseedbusinessinNorthAmerica.MANACanadahasaddedKevinJacobsontoitsmanagementteamasCanadianportfoliomanager.JacobsonwillberesponsibleformanagingMANACanadasextensiveproductportfolioaswellasleadingthecompanysnewproductdevelopmentandinnovationprogramtoensurethecontinuedevolutionofMANACanadascropprotectionsolutions.PriortojoiningMANACanadaJacobsonspent25yearsworkingintheagricultureindustryandmostrecentlyworkedatWinFieldSolutionsasitsCanadianbusinessdevelopmentmanager.InanticipationoftheupcomingprivatizationofallseedcropinspectionsacrossCanadaAgCallsaysitisinvestinginthemanagementandlocalsupportstafftoensureseedgrowerscontinuetoreceivethehigh-qualitydependableandunbiasedcropinspectionsthattheCanadianFoodInspectionAgencyhassuppliedinthepast.LaurieHayeshasbeenappointedasprojectmanagerforthecompanysCropInspectserviceandwillmanagelicensedcropinspectorsacrossCanadaaswellastheday-to-dayoperationsofCropInspect.RogerBoninhasbeennamedregionalmanagerforQuebecandwillleadtheCropInspectinitiativeinthatprovincetomeettheneedsofseedgrowersthere.BrettYounghasannouncedthatMikeWhitingisjoiningthecompanyastechnicaldirectorofBiologicals.InthiscapacityWhitingwillberesponsibleforstewardingallaspectsofBrettYoungsbiologicalsresearchdevelopmentinvestmentsandcommercialproduction.Whitinghasspentthelast20yearsintheindustryoptimizingmicrobialproductionanddevelopingnewformulationsofleadingproductsinfoodandag-biologicalsmarkets.TedMenziesalong-timeAlbertafarmerandformermemberofParliamentwillbethenewpresidentandCEOofCropLifeCanada.MenziesjoinstheorganizationinJanuary.MenziesabilitytocollaboratewithothersinthepursuitofmeaningfulsolutionsandhisextensiveagriculturalbackgroundareattributesthatwillserveourindustrywellsaysKamelBeliazichairoftheCropLifeCanadaboardofdirectors.Menzieshasheldseveralfederalgovernmentpositionsincludingfederalministerofstatefornanceandparliamentarysecretarytotheministerofnance.Menziesownedandoperateda5000-acrefarmfrom1974-2003whereheproducedgrainoilseedspulsesandspices.PRODUCTNEWSSyngentaCanadaInc.hasintroducedtheS00-N6andS007-Y4Genuity JANUARY201449FullyAccreditedSeedLabNo.1215empLoyeeowNedoperatedCALLUSTODAY1-866-980-8324WWW.SEEDCHECK.NETHaveFaithinOurSeedTechnologists.PreparetoExpectWonders.RoundupReady2YieldSoybeanstwonewvarietiesthatwillbeavailabletoManitobansoybeangrowersforthe2014plantingseason.TogetherwithS00-B7andS00-T9thesenewvarietiesexpandSyngentassoybeanofferinginManitobatofourvarieties.AccordingtoSyngentaallfourvarietiesincorporateadiverseanduniquesetofgenestohelpreducethepotentialfordiseaseoutbreaksandgiveplantstheabilitytoadapttochanginggrowingenvironments.S00N6ispendingregistration.NipponSodaCo.Ltd.ofJapanhasappointedOntario-basedEngageAgroCorporationasitsexclusivedistributorforAssailinsecticideinCanada.UnderthisarrangementEngageAgrowillbetheexclusivemarketeranddistributorforAssailinsecticideinCanadaforalllabeleduses.InthisroleEngagewillalsoreviewlabelexpansionopportunitiesforAssail.EngageAgroalsorepresentsTriStarinsecticideandSenatorbrandedfungicidesonbehalfofNipponSodaCo.inCanada.BUSINESSNEWSViterrahasannouncedthatitintendstoinvestmorethan34millioninitsAlbertaelevatornetworkthroughtwoupcomingprojects.Therstistheconstructionofanewhigh-throughputgrainterminalnearGrimshawAlta.Theconcretefacilitywillbedevelopedwitha104-railcarloadingcapabilityandapproximately30000tonnesofgrainstorage.Preliminarysiteworkwastohavestartedlatefall2013.ThesecondprojectinvolvestheexpansionofViterrasgrainterminalinGrassyLakeAlta.Storagecapacitywillincreaseby14000tonnesto36500tonnesandtherewillalsobeoperationalimprovementstoincreaselogisticalexibilityandefciency.DLF-TrifoliumAShaspresentedrecord-highrevenuein201213withsignicantgrowthinrevenueoutsideEurope.TheDanishrmsrevenuewas349millionin201213a14percentincreasefromthepreviousyearthatreectedrisingseedprices.AccordingtoDLF-TrifoliumsalesinNorthAmericaandcountriessuchasRussiaandChinadeliveredsatisfactorygrowthrateswithconsolidatedrevenueoutsideEuroperisingby38percentin201213andcontributing70milliontothecompanysrevenuechain.Europeansalesincreasedbyninepercent.UntilrecentlyDLF-TrifoliumhadnotbeenpresentinCanadabutwiththeacquisitionofPickseedthecompanynowhasaccessto40percentoftheCanadianmarket.DuPontPioneerisbuildingtwonewprocessingtowersatitsproductionlocationinChathamOnt..The19-millionexpansionwillenablePioneertohelpsimplifytheplantingprocessforgrowersbyprovidingintegratedrefugehybrids.TheproductionfacilitywillconditiontreatandblendseedtointegraterefugeproductswithotherPioneerbrandproducts.Constructionhasstartedandisexpectedtobecompletedbymid-August2014.DuPontPioneerisalsocompletingafacilityexpansionincludingtheadditionofanewgreenhouseatitsresearchcentreinCarmanMan.This2millioninvestmentwillsupportyear-roundresearchonhigh-yieldinghigh-performingcanolahybridsaswellasexpandcornandsoybeanbreedingandtestingactivities.TheCarmancentreisamulti-cropresearchfacilitythathousescanolaandearlymaturitycornandsoybeanbreedingprograms.SwedishcompmanyVderstadoneofEuropesleadingagriculturalequipmentmanufacturershasacquiredSeedHawkaCanadianmanufacturerbasedinLangbankSask.ThedealopensupnewpossibilitiesforVderstadintheNorthAmericanmarket.VderstadplanstoinvestinfacilitiesandjobsattheLangbankfactoryenablingSeedHawktogrowasthecentreofproductionofcompanyproductsfortheNorthAmericanmarket.EvogeneLtd.isexpandingitsmulti-yearresearchcollaborationwithDuPontPioneerfordevelopingsoybeanvarietiesdisplayingresistancetoAsiansoybeanrust.AspartoftheoriginalcollaborationEvogeneandPioneerestablishedajointresearchprogramaimedatidentifyingandvalidatingnovelgenesportrayingthehighestprobabilityforin-plantresistancetoASR.Undertheone-yearextensionthepartieswilladdEvogenesGene2Productcomputationalplatformtothegenediscoveryprogram.Theplatformisdesignedtoimprovetheefcacyandprobabilityofsuccessoftheresultingnovelseedproducts. 50INDUSTRYNEWSCanadianoilseedproducerswillbenetfromresearchininnovativeoilseedvarietieswiththesupportofaninvestmentfortheSoy2020projecttoresearchanddevelopnewvarietiesofoilseedcropsinCanada.Theinvestmentof3.7millionwillhelptheSoy2020projectdevelopmarket-readyvarietiesoftheoilseedcropCamelinasativatogrowersacrossCanadaandwillhelpincreasethevalueoftheoilforindustrialuse.AgricultureandAgri-FoodCanadaresearchersarecollaboratingonthisprojectbyworkingtoimprovetheagronomictraitsofthecropsuchashigheryieldandoilcontentimprovedseedsizeandresistancetodiseasessuchasasteryellows.CanadianmustardseedgrowerswillbenetfromimportantnewresearchwiththesupportoftheCanadiangovernmenttoMustard21Canadaforresearchanddevelopmentthatwillhelpproducersincreasetheircompetitivenessandprotability.The4.9-millioninvestmentwillenableMustard21Canadatofocusondevelopingnewandhigher-yieldingvarietiesofcondimentmustardthroughtraditionalandmolecularbreedingapplicationsaswellasindustrialmustardforuseintheemergingbiofuelsector.TheAlbertaWheatCommissionalongwiththeWesternGrainsResearchFoundationandtheCanadianFieldCropResearchAlliancepartneredwiththeGovernmentofCanadatoinvest25.2milliontosupportthedevelopmentofnew-and-improvedwheatvarietiesaspartoftheNationalWheatImprovementProject.TheNWIPalsoknownastheWheatClusterwillhelptosecurethesuccessofwheatbreedingacrossCanadaforthenextveyears.TheWheatClusterincludes50researchprojectsaimedatproducingvarietiesthatarehighqualityhighyieldingandwithimproveddiseaseresistance.GovernmentofCanadaresearchersledbyAgricultureandAgri-FoodCanadasTomFetchinWinnipegMan.aremakingprogressincombatingapotentiallydevastatingwheatdiseaseknownasUg99.AgricultureMinisterGerryRitzhasannouncedaninvestmentof1.26millioninongoingresearchwhichbuildsonthe13millionthefederalgovernmentprovidedin2009.TheresearchteamhasidentiedthreegenesprovidingresistancetoUg99.Molecularmarkersarebeingdevelopedandwillbeusefulinwheatbreedingefforts.Thisadditionalfundingwillhelpscientistsdiscoverandgeneticallymapthesesourcesofresistanceintheghtagainstthedisease.Ug99isawheatstemrustrstdiscoveredinUgandain1999.ThroughcoordinatedcrossbreedingeffortsAAFCresearcherswillspeedupthereplacementofsusceptiblevarietieswithnewvarietiesthatarehigheryieldinganddurablyresistanttoUg99.TheCanolaCouncilofCanadahasannouncedthatthe2013canolavarietyperformancedataisnowavailableforproducers.Thecanolavarietyperformancedataisanimportantdecision-makingtoolfor2014forCanadiancanolagrowers.TheCPTsystemincludesbothsmallplotandlargeeldscaletrials.Resultsfor2013arebasedon20smallplottrialsand108eldscaletrialsacrossthePrairies.TheCPTwebsiteincludesinteractivemapsaneconomiccalculatorandtheabilitytorenesearchesbyseasonzoneherbicidetolerancetypeyielddaystomaturitylodgingandheight.When2013dataisuploadeduserswillbeabletocompareresultsfrom20132012and2011.httpwww.canolacouncil.orgcrop-productioncanola-performance-trials JANUARY201451Convey-AllindustriesInc.seedhandlingandstoragesystemsaredesignedtomovedeliverandstoreyourseedmorequicklyandsaelywhilemaintainingthehighestseedqualitypossible.Youbeneftromseedhandlingsystemswithsottouchbelttechnologydesignedtohelpensureyouachievemaximimumproductivityperormanceandmostoallprofts.GROWPROSPERFORALIMITEDTIMEONLYContactustoorderyourcomplimentaryseedhandlinginformationpackageandreceiveAFREEGIFTVALUEDUPTO300www.convey-all.com1-800-418-9641orregisteratWWW.CONVEY-ALL.COMGIFT 522013markedarecordyearorcropyieldsacrossCanada.Mostsignicantlywheattoppled2012yieldsby38percentandcanolasmashedlastyearsrecordbynearly30percent.Barleyoatsfaxlentilspeascornandsoybeansalsosetrecordsoryields.Cropproducerscontinuetobreakyieldbarriersintheaceoadversity.MotherNatureisnotalwaysaskindandnurturingashertitlemightsuggest.Weatherextremesarenowthenormitseemsthereiseithertoomuchheatandmoistureornotenough.Ocoursechangingweatherpatternsleadtoincreaseddiseasepressureandpestinestations.Allothisaddsuptoputtingcropsandproducersalikeundergreatstress.Iamproudtobepartoaninnovativecompanyandindustrywhichcontinuallypreparescropproducerstorisetothechallengesthattheyarepresentedeachandeverygrowingseason.Researchersandproductdevelopersarepatentinginnovationsandtechnologicaladvancementsthatgiveproducersopportunitieslikeneverbeore.Cropproducersarealsodoingtheirpartbyquicklyadoptingnewpracticesandproductstoallowthemtosucceed.Oneexampleothisisapplyingertilizerdirectlyontheseed.Whiletreatingseedwithcropprotectionproductsisoldhatorproducersseed-appliednutritionisanewinnovativeclassoseedtreatment.Itputsnutrientsrightwheretheyareneededduringgerminationontheseed.Whatweveheardromproducersisthistypeoinnovationisessentialormaximumyieldandreturnoninvestment.Withthetrendtowardearlierseedingtheycangetintotheeldwithcondenceregardlessosoilconditionsbyusingseed-appliednutritiontogetthecropotothebestpossiblestart.Weapplaudproducersoradoptingthisnewbestpracticeandorembracingothernewtechnologiesthatwedelivertohelpthemmeetthespecicandchangingneedsotheircrops.Newchemistriesorexamplearealsopushingnewboundariesandoeringcropproducersstrategiestoovercometheodds.Activeingredientsarecontinuallybeingdevelopedorrepackagedtogivegrowersanothertoolorincreasingyieldenhancingqualityormanagingresistance.Youcanbecertainthatourindustrydidnotpauseorverylongtocelebratetheyieldachievementso2013wearealreadybusypreparinghowcanwehelpcropproducerspushyieldsevenurtherin2014andbeyond.JeffCramptongeneralmanagerLovelandProductsCanadaInc.InnovationWillHelpUsTopanImpressive2013Iamproudtobepartofourinnovativeindustrywhichcontinuallypreparescropproducerstorisetothechallengesthattheyarepresentedeachandeverygrowingseason. ThroughouttheprairiesnobodyoffersmoreseedvarietiesacrossmorecropsthanProvenSeed.Nobody.AndourpowerfulteamofseedexpertsatCropProductionServiceswillworkwithyoutohelpyouchoosetherightagronomicseedsolutionforyourfarm.ContactyourlocalCPSretaillocationtodayorvisitcpsagu.caThemostcomprehensiveseedlineupontheprairiesis...Availableatmorethan260CPSretaillocationsProvenSeedandThePowertoGrowareregisteredtrademarksofCropProductionServicesCanadaInc.CROPPRODUCTIONSERVICESandDesignisaregisteredtrademarksofCropProductionServicesInc.