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Giant Highlights

With no shortage of opportunities in the Canadian seed industry, many of the experts in this year’s Giant Views of the Industry video series had interesting stories to tell about what they are working on and how they are responding to lingering challenges. Enjoy some of the highlights of their news and insights.

Tweaking Variety Registration
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“SeCan has been quite involved in the consultation process in terms of evolving the wheat registration system in Canada. It’s our feeling that the system isn’t broken—it just needs to be tweaked somewhat. I think our CWRS and western durum classes need to be preserved because those are the flagship commodities of Canada in terms of export wheat. But we do feel and recognize that there is an opportunity to enhance the CPS and the general purpose classes to make more diversity available to farmers and to really enhance the gene pool that’s available to breeders. So, if we can open those classes up somewhat, I think that’s going to be very beneficial to the seed industry and to farmers across Canada.”

—Jeff Reid, SeCan

It’s In the Bag
“I see refuge-in-a-bag as one of the most important, if not the most important, technologies that has been introduced in the marketplace since the first Bt corn was introduced in the mid-1990s. And the reason I say that is twofold: First of all, up until now we’ve had to plant a 20 per cent refuge block in fields. And that requires some planning and discipline to ensure we’re planting that 20 per cent refuge. There were a lot of questions coming forward in terms of how could we get producers to protect the technology so that it will last into the future, and how could we simplify it? And, really, the refuge-in-the-bag has done that. Not only are we increasing our yield potential by going from a 20 per cent block refuge down to a five per cent refuge-in-a-bag, we’re also making the refuge compliance automatic.”

—Stephen Denys, Pride Seeds

Our Job is 24/7
“I am most excited about our access to leading genetics and the partnerships that we have domestically, internationally, publicly and privately, which are allowing Canterra Seeds to develop a world-class portfolio. I am very proud of the wheat, oats, barley, pea, beans, canola and flax products that we can offer the farmer in order to help him facilitate his main objective—to produce a crop that contributes positively to his bottom line. Canterra Seeds is a seed company. That is what we focus on 24/7 and our job is to make sure that we’ve got the right genetics in the right place at the right time. It’s a full-time effort to make sure that’s exactly what we’re doing.”

—David Hansen, Canterra Seeds

Offering More Value
“Six or seven years ago, with our Registered Seed Establishment and Seed Lab audit programs well established, CSI started to explore the potential to offer other auditing services to our clients. Finding compatible programs, we could save our clients some costs by conducting more than one audit during a single visit. Organic certification, for instance, was a natural fit since we already had a number of clients that were interested in organic certification.

Today, CSI is an organic certification body; we certify to the Canada organic standards with equivalency to the EU and U.S. national organic programs and also to the Japanese agricultural standards for organic certification. We also work in other programs. We audit our clients against the Canadian Grain Commission’s Identity Preserved and food safety programs, and we provide inspection services for the Canadian Nursery Landscape Institute’s Clean Plants programs, a phytosanitary program for Canadian nurseries. These non-seed related programs are offered under CSI’s secondary business, the Centre for Systems Integration.”

—Roy van Wyk, Canadian Seed Institute

Beating Fusarium
giant_hilights_sfoster_jan2013Fusarium is still very much an issue; it’s very problematic depending on the type of year we’re having. Last year, our numbers were actually down in terms of positives but this year, particularly with the high humidity, we have seen some issues with it. Alberta has jumped from three per cent infection last year to 30 per cent this year, and we think environmental conditions have played a huge part in that. Beating fusarium comes down to testing correctly, and if done properly I think we would be miles ahead in protecting our food production.

We offer two fusarium tests: the DNA-based test is quick and more sensitive and allows us to get results to a customer in a couple of days. It is utilized as an early warning because of its sensitivity and identifies lots that have a late infection of fusarium as well as systemic infection. So we can pick it up quickly and alert the grower or seed plant to potential issues. We follow with a plate test, which has been the mainstay, because we can quantify those positives from the DNA.

However, if it is a late infection the plate can be negative because the fusarium infection is on the surface. The plate test sterilizes the seed so we cannot pick up spores on the seed, and today, with so much no-till farming, those spores lurk in the crop residues until a year like this year when it explodes. It is important to note that labs only using the plate can potentially miss those late-infected samples. It is also interesting that the infection is not moving north as we expected; it’s coming in from the east where there is a much higher spore load.”

—Sarah Foster, 20/20 Seed Labs

Strength in Partnerships
“We are building on the public-private partnerships that really made SeCan what it is today. Originally when SeCan was formed, we were really the ultimate public-private partnership in that we were formed to commercialize the genetics that were developed by AAFC and other public breeding institutions. Over time, SeCan has really evolved to be a genetic supplier to our members of all kinds of genetics and traits—not just public sector but also from the private sector as well. Currently, with AAFC cutbacks and so on, we’re looking at more opportunities to get involved upstream in research, not just distributing and commercializing the varieties but also directing research and being involved with plant breeders in terms of funding their programs directly. Therefore, we’re involved right now in funding research across Canada. We have about 16 different research projects generally at any one time under way, spanning soybeans, cereals, flax—pretty much all the major open pollinated crops across Canada.”

—Jeff Reid, SeCan

Get Blogging
“At Pride Seeds, one of the things we identified a few years ago was the role social media was going to play in terms of communicating our messages to customers. And that’s not just messages about specific products but, perhaps more importantly, about the agronomic positioning of not just our products but anybody else’s products, so farmers can best utilize the technology they are planting to increase the yields on their farms.

Social media tools, which started with the Pride Seeds blog as an example, is one of those tools that we’re utilizing to reach customers with relevant and timely information. It also includes the adoption of Facebook and, more recently, the adoption of Twitter. Between these and our website, all of these tools play an integrated role in terms of reaching the producer through social media, which is becoming a much more relevant and increasingly used tool by our customers when compared to traditional media sources.”

—Stephen Denys, Pride Seeds

All Companies Have a Role
giant_hilights_dhansen_jan2013“The seed industry can be looked at from a number of different sectors and I think we all bring value to the market in different ways. Life science companies have invested heavily in seed genetics and traits across many crops. Seed companies such as Canterra Seeds provide a service and a value to the industry in a sense of being able to help manage the logistical functions of seed multiplication and distribution, based on the infrastructure of the western Canadian market. Canterra Seeds has an extensive history and experience in managing that due process, and that is something that the life science companies see as a benefit. They will look to partner with seed companies rather than set up new systems and new infrastructures in certain cases. Each company will decide their own route to market, their partners, and how that’s all going to play through, but I believe that smaller seed companies and seed growers certainly have a role and have value that we can add to the equation.”

—David Hansen, Canterra Seeds

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