Sales Coaching

Rod Osthus

President, R.C. Thomas

During the 17 years Rod spent selling seed, he orchestrated 17 consecutive years of sales increases, supervised more than 1,200 sales reps and 42 district and regional managers. Today, based in Olivia, Minnesota, Rod operates the top seed sales training and consulting firm in North America and provides 21st century sales and marketing strategies to agricultural companies worldwide. He helps salespeople achieve sales increases regardless of markets, weather, or product performance. His extensive background in research, production, sales, and marketing gives him an in-depth understanding of the agricultural business that few people have.

Advice from Industry Experts

Business & Finance

Martha Roberts

Economic Research Specialist, Farm Credit Canada

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Cereal Seed

Brent Derkatch

Director, Operations & Business Development, CANTERRA SEEDS

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Content Marketing

Lindsay Hoffman

Director Client Services, CREATE by Issues Ink

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Processing Equipment

Jason MacNevin

Owner, Can-Seed Equipment

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Seed Health & Testing

Sarah Foster

President and Senior Seed Analyst, 20/20 Seed Labs

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Storage & Handling

Terry Friesen

Industrial Sales Manager, Meridian Manufacturing

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Plant Science

Stephen Yarrow

Vice-President, Plant Biotechnology, CropLife Canada

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Sales Coaching

Rod Osthus

President, RC Thomas Company

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Seed Treatment

Nathan Klassen

SeedGrowth Specialist, Bayer Canada

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Business Management Systems

Mike Dorris

Sales and Operations Manager, Cultura Seed Solutions

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