Have good processing equipment can help improve your operation today, yes. But it’s also a crucial part of a long-term business strategy.
Times are changing. Seed plants are diversifying and exploring new revenue streams. Technology is breaking down barriers, and in recent years, economic policy has made it possible for the agriculture industry to break into new markets it wasn’t able to penetrate in the past.
We’re truly a global village now, and I’ve seen firsthand how many seed processing plants are creating new revenue streams by embarking on ventures to literally reach out across borders to sell product and make Canada a leader in the global commodity trade.
At the heart of these ventures is quality processing equipment. Having quality equipment can be thought of as a passport, allowing you to move freely within the economic space and work in ways you never thought possible. It does this in two main ways:
It frees you up to do new things. I have a seed grower client with a cleaning plant. Just recently he bought a treater and decided that not only could he clean seed, he could treat seed and sell it. He’s become a one-stop shop for people looking to make life easier by not having to buy seed and then take it somewhere else to get treated. To their chagrin, he’s cut into the retail market and is reaping the benefits.
It shows you’re a savvy businessperson. Having good equipment is fundamental, but fundamental aspects of a business are often (ironically) overlooked. We get so wrapped up thinking about the colour of the paint on the walls that we sometimes don’t stop to wonder what shape the foundation is in. For a processing facility, equipment is that foundation. Focusing on it shows your employees and clients that you’re thinking of what really matters, and that means you’re someone who is a go-to authority on processing matters.
The new year has only begun, and it’s a great time to take stock of your equipment arsenal. Where are things at right now, and where do you see them going in five, 10 and 20 years? Are you prepared to go there?
Thinking about equipment is the gateway to making you better at running your processing business, and it’s never too late to start.