Home About Us

About Us

For over two decades, Germination has been Canada’s only content provider aimed specifically at seed industry professionals. Our content continues to have two main focuses: the thousands of seed growers in Canada and the industry professionals who support the seed trade, including those involved in R&D, plant breeding, seed production, certification, testing, processing, seed enhancements and brokers.

We provide readers the latest news, insights, statistics and trends that shape the Canadian seed industry, their careers and their businesses.

Seed World Group: Communications for a growing world
Our business has been built on this tagline for 25 years. It is our touchstone for the new ideas we explore and the work we do. Our mission statement has shifted over the years as our company has evolved but this tagline has always rung true. Our business is communications – both print and digital focused – and our audience is you the growing world of seed and agriculture industry professionals, regulators, educators and farmers.