LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main reasons why it can be so useful for this purpose.
- Your target audience is here. According to Fortune, LinkedIn has over 500 million members. Users are focused on networking and connecting with potential customers; here, their attention won’t get diverted easily as with other social media platforms. Have you met someone at a conference recently? Don’t forget to add them to your network. Fostering new relationships is important — they could be your future advocates on social media. Regalix reports 81 per cent of B2B marketers launched their new products or services through LinkedIn. Why? Because your target audience on LinkedIn is ready to see what you have to offer.
- It helps you build your reputation and brand, highlighting your achievements and accomplishments. Have you recently been recognized or received an award? It’s a good place to share your success story; connect the success story to your brand and your good reputation will be reinforced. It’s vital for you to build your brand online. LinkedIn is a great place to share your expertise in your field. Most of your connections will be related to your specific business; they want to read content directly related to your business and field. Post interesting and relevant information and this will distinguish you amongst your competitors.
- LinkedIn can be a magnet for leads. According to HubSpot, LinkedIn is 277 per cent more likely than Facebook and Twitter to convert contacts into leads. Make sure to optimize your account profile and company page with relevant information. This is also a great avenue for you to interact with your clients by responding to client questions and addressing their concerns. People truly enjoy having their voice heard, and your business personally reaching out via public and private messaging will help with customer satisfaction.
A common misconception is that LinkedIn is solely used by job hunters and recruiters, and as a result, businesses are missing out on the broader benefits of the platform. LinkedIn is designed to connect people and companies with similar interests, so your chances of getting new business are increased.
Keep your profile and business page up-to-date to maintain a strong brand presence, generate a buzz about your products and services, connect with your network, and reap the benefits of this handy social media platform.