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Greg Coulter

Greg Coulter has spent 18 years in equipment sales. In 2021 he transitioned out of farm equipment sales and into the world of seed processing equipment. Raised on a family farm in northeast Saskatchewan, what he values most about working in sales is forming relationships and selling solutions, not products.
Canada

It’s Not a Question of if Processors Should Innovate, but How to do so Strategically

The adoption of advanced technology holds immense value — no surprise there. But I’ve often...

Canada

Why the Business Card is More Important Than Ever

Business cards are essential for networking and making a good first impression. Learn why they...
Canada

I Sell Solutions, Not Products. Here’s Why That Matters

Learn why selling solutions instead of products is important for businesses. Discover the benefits of...
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How Biostimulants are Helping our Industry be More Climate-Resilient

There’s a Strong Link Between Using Seaweed Extract and Having Healthier Soil

Soil Microbes Talk to Plants, and Seaweed Extract Facilitates the Discussion

Branding: Why is Audience-Centric Story Telling Critical?

GLOBAL NEWS

These are the Qualities Someone Should Have if They Want to be a Seed Analyst

House of Lords Debate Highlights ‘Existential Threat’ Facing UK Horticulture Seeds Supply

Upside Down and Bolt Upright: Aphid Aerial Acrobatics Revealed

KWS Welcomes New Manitoba Sales Rep

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