INSIDERSColour SortersBring me your Problems! I’ll Help Solve Them

Bring me your Problems! I’ll Help Solve Them


I last travelled in March of 2020. Hard to believe it’s been that long!

As we turn the corner and the world slowly begins to reopen, people’s thoughts are turning to getting back out there to see what the industry has to offer after all these months of staying put and doings things virtually. That includes equipment demos.

That’s not to say we didn’t get a lot done virtually. We all innovated in many ways to keep our businesses going during a challenging time. But there’s no substitute for seeing things up close and personal.

Processing equipment is a perfect example. There are several reasons for getting back into the swing of things and heading out to see what’s up in the world of processing technology when public health guidelines allow.

  • See the latest tech. Believe it or not, technology has come a long way in the past year-and-a-bit. There are new camera technologies available. Things are always changing under the hood, so to speak. Doing an in-person demo allows us to do a deep dive with the customer and allows them to see the new technology in action.
  • Forget the classic sales pitch. The old way of selling equipment is for a salesperson to follow a script. The classic sales pitch. Now, we embrace a customer’s unique situation. In-person demos are now very interactive. Of course, we still show the customer the machine from top to bottom and go through all the features. That said, we understand that no seed plant runs according to a script. You don’t know what’s going to come in the next hour or the next day. We leave wiggle room to demonstrate what real life looks like and put the machine through different challenges right in front of their eyes.
  • Bring us your problems. We ask customers to keep a sample of some problematic seed. There are so many scenarios that pose a challenge to the customer, and we want to help them solve that problem. It’s always best to demonstrate a colour sorter by using the customer’s own product. So why not bring a couple of “problems” along with you and let us show you how a piece of equipment can solve that problem?

Being able to do things remotely this past while has been a lifesaver for us all. But when it comes to processing equipment, there’s no substitute for the in-person demo. I can’t wait to get back into the swing of things and begin booking people in to see what’s new in the world of processing technology.

Rod Cockerline
Vice-President, Sales, Nexeed - Rod is a farm boy from Pilot Mound, Man. He obtained his marketing and management degree from Dakota College at Bottineau in North Dakota, where he also played hockey, which taught him the importance of being a strong team member and working toward a common goal. Rod joined Nexeed in 2001.