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Canadian Expertise is Integral to Cimbria’s International Success

Canada’s seed processors never cease to impress me.In many places in the world, the farmer delivers the seed to a bigger company, which cleans...

Cutting Down on Service Calls and Boosting Machine Longevity is a Winning Combination

I recently had a phone call with a customer who said they had changed out three parts on their Cimbria Delta air screen in...

What the Past 12 Months Taught Me About Territory Management

You hear it all the time — knowledge is key. The more you know, the better you will be at what you do.It’s become...

How to Build a Team of Great Territory Managers

One of our territory managers told me a story the other day about a horrible car-buying experience he recently had.At the first dealership he...

3 Reasons There’s No Substitute for an In-Person Demo

You might have noticed it’s next to impossible to buy a new car online. Sure, you can now use the internet to look at...

How Brutal Honesty Helped Us Move Our Business Forward

Ten years ago, I was at an industry event when someone did me a huge favour.We were talking about forming a business relationship when...

Communication Challenges Posed by the Pandemic Offer Lessons for us All

I don’t have to tell you that the world is going through a challenging time right now. The coronavirus has us all thinking of...

Boots on the Ground Make a World of a Difference

There’s two ways of doing business — tell your customer what they need or tailor your services to fit them (in other words, give...

What Shopping at Ikea and Building a Seed Plant Have in Common

Anyone who’s shopped at Ikea knows their products are affordable, attractive, practical, useful and simple to put together. It all comes in one box...

Never Rush to Make a Sale

A number of years ago, a colleague of mine asked me to document my sales process. I had no idea what he meant.When I...

Canadian Expertise is Integral to Cimbria’s International Success

Canada’s seed processors never cease to impress me.In many places in the world, the farmer delivers the seed to a bigger company, which cleans...

Cutting Down on Service Calls and Boosting Machine Longevity is a Winning Combination

I recently had a phone call with a customer who said they had changed out three parts on their Cimbria Delta air screen in...

What the Past 12 Months Taught Me About Territory Management

You hear it all the time — knowledge is key. The more you know, the better you will be at what you do.It’s become...

How to Build a Team of Great Territory Managers

One of our territory managers told me a story the other day about a horrible car-buying experience he recently had.At the first dealership he...

3 Reasons There’s No Substitute for an In-Person Demo

You might have noticed it’s next to impossible to buy a new car online. Sure, you can now use the internet to look at...

How Brutal Honesty Helped Us Move Our Business Forward

Ten years ago, I was at an industry event when someone did me a huge favour.We were talking about forming a business relationship when...

Communication Challenges Posed by the Pandemic Offer Lessons for us All

I don’t have to tell you that the world is going through a challenging time right now. The coronavirus has us all thinking of...

Boots on the Ground Make a World of a Difference

There’s two ways of doing business — tell your customer what they need or tailor your services to fit them (in other words, give...

What Shopping at Ikea and Building a Seed Plant Have in Common

Anyone who’s shopped at Ikea knows their products are affordable, attractive, practical, useful and simple to put together. It all comes in one box...

Never Rush to Make a Sale

A number of years ago, a colleague of mine asked me to document my sales process. I had no idea what he meant.When I...

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