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Content Marketing

There’s a Good Chance You’re Using Twitter Wrong

Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often...

3 Social Media Platforms to Look at That Aren’t Twitter

Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According...

Starstruck on Zoom: The Power of Virtual Connection

Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my...

Differentiating Yourself in a Saturated Virtual World

Social distancing is here to stay for the time being. Businesses have adapted to survive and even thrive, people have mastered the art of...

What is UX and How Can it Help Your Business?

We all wonder what the websites of the future will look like. Since the internet went mainstream in the 1990s, websites have come a...

Creating a Good Email Signature will Help you Stay on Brand

I recently had to change my email signature. It was something I hadn’t thought about in a long time, as I’d been using the...

Yes, Virtual Jet Lag is a Thing. Here’s What to do About it

I recently took part in a virtual event that organized by a group based in Europe. It had many similarities to the in-person version...

Why Word Count is a Guideline, Not a Rule

Part of my job which I love is helping business owners get their content noticed in print and online. Accomplishing this is by no means...

Making the Most of Virtual Networking

Do you know the proper social etiquette for virtual networking? Do you know how to network in the virtual world without feeling awkward or...

Why Your Virtual Event Shouldn’t Look Like Pac-Man

Today’s video games look stunning. The use of CGI and other augmented reality technologies make the images and animation look almost real. Now stop...

There’s a Good Chance You’re Using Twitter Wrong

Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often...

3 Social Media Platforms to Look at That Aren’t Twitter

Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According...

Starstruck on Zoom: The Power of Virtual Connection

Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my...

Differentiating Yourself in a Saturated Virtual World

Social distancing is here to stay for the time being. Businesses have adapted to survive and even thrive, people have mastered the art of...

What is UX and How Can it Help Your Business?

We all wonder what the websites of the future will look like. Since the internet went mainstream in the 1990s, websites have come a...

Creating a Good Email Signature will Help you Stay on Brand

I recently had to change my email signature. It was something I hadn’t thought about in a long time, as I’d been using the...

Yes, Virtual Jet Lag is a Thing. Here’s What to do About it

I recently took part in a virtual event that organized by a group based in Europe. It had many similarities to the in-person version...

Why Word Count is a Guideline, Not a Rule

Part of my job which I love is helping business owners get their content noticed in print and online. Accomplishing this is by no means...

Making the Most of Virtual Networking

Do you know the proper social etiquette for virtual networking? Do you know how to network in the virtual world without feeling awkward or...

Why Your Virtual Event Shouldn’t Look Like Pac-Man

Today’s video games look stunning. The use of CGI and other augmented reality technologies make the images and animation look almost real. Now stop...

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