Content Marketing

It seems like podcasts are all the rage these days. It’s for good reason. If you’re not already aware, a podcast is basically a serial radio program, only instead of being broadcast via the radio, it exists as digital audio files available for do…

Last week I found myself — as I do every year at the same time — sitting in a chair getting my flu shot. I get one every year because I know it’s the smart thing to do in order to reduce my risk of getting sick. I got my flu shot at a local [&h…

I was conducting an interview recently with someone who works in plant breeding. She happened to mention during our preparation that she plays rugby. It was not the sort of thing I would expect to hear from a young plant breeder, but it came up after…

As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my desk, as well as some cringe-worthy ones. Things like poor lighting, cell phone selfies, and poorly cropped wedding photos all…

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is king. I would like to suggest that CONTENT is king and if you are not focused on building good content around y…