Content Marketing Archives

Posted on October 11, 2018, updated on October 25, 2018 by Kelly Saunderson

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best way to connect with your customers. But not all content is equal. Quality over quantity: Quali…

Posted on September 20, 2018, updated on October 25, 2018 by Kelly Saunderson

I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan encourages me to think of all the different elements or considerations. I research, assess, and figure out th…

Posted on August 29, 2018, updated on October 25, 2018 by Kelly Saunderson

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of reciprocity — trying to repay, in kind, what another has provided for us — is a dee…

Posted on August 1, 2018, updated on October 25, 2018 by Kelly Saunderson

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel — website, newsletter, social media, video, sell sheets, or webina…

Posted on June 28, 2018, updated on October 25, 2018 by Kelly Saunderson

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I…

Posted on May 25, 2018, updated on October 25, 2018 by Kelly Saunderson

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that…

Posted on April 25, 2018, updated on October 25, 2018 by Kelly Saunderson

Ah, spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about con…

Posted on March 29, 2018, updated on October 25, 2018 by Kelly Saunderson

At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the targ…

Posted on February 22, 2018, updated on October 25, 2018 by Kelly Saunderson

Steve Jobs once proudly said in an interview: “Picasso had a saying – ‘good artists copy; great artists steal’ and we [at Apple] have always been shameless about stealing great ideas.” Apple doesn’t just ‘steal’ great ideas, they unde…

Posted on January 25, 2018, updated on October 25, 2018 by Shawn Brook

Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around? Websites are too often thought of like a fact sheet or brochure. You ma…

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Categories:

Content Marketing

10 Great Ways to Repurpose Content

The Importance of a Content Library

Content Marketing and the Power of Reciprocity

3 Qualities of a Good Story

People Don’t Want Science — They Want Stories!

Caption This!

2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy

Want to Connect? Consider Your A.U.D.I.E.N.C.E.

Good Artists Copy. Great Artists Steal!

Consider Your Constant Content