Content Marketing Archives

Posted on January 3, 2019, updated on January 3, 2019 by Zana Relke

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main reasons why it can be so useful for this purpose. Your target au…

Posted on December 20, 2018, updated on December 21, 2018 by Kelly Saunderson

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is the world’s largest regional association, with membership from over 50 countries. Networking is a ce…

Posted on November 29, 2018 by Zana Relke

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re interacting on social media channels and are going online to search for information and look for…

Posted on October 11, 2018, updated on October 25, 2018 by Kelly Saunderson

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best way to connect with your customers. But not all content is equal. Quality over quantity: Quali…

Posted on September 20, 2018, updated on October 25, 2018 by Kelly Saunderson

I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan encourages me to think of all the different elements or considerations. I research, assess, and figure out th…

Posted on August 29, 2018, updated on October 25, 2018 by Kelly Saunderson

Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of reciprocity — trying to repay, in kind, what another has provided for us — is a dee…

Posted on August 1, 2018, updated on October 25, 2018 by Kelly Saunderson

Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel — website, newsletter, social media, video, sell sheets, or webina…

Posted on June 28, 2018, updated on October 25, 2018 by Kelly Saunderson

In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I…

Posted on May 25, 2018, updated on October 25, 2018 by Kelly Saunderson

This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that…

Posted on April 25, 2018, updated on October 25, 2018 by Kelly Saunderson

Ah, spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about con…