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Content Marketing

4 Reasons I Love my New Headshot

A recent Insiders column from Lesley Nakonechny inspired me to take the plunge and finally, after 15 years of working in the media, get...

Why you Need to Quit Using Your Wedding Photo as Your Headshot

As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my desk, as...

Want to Fail at Business? Don’t Tell Your Story

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our...

Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside to the...

How do I get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

Are you on LinkedIn? If not, here’s why you Should be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There's three main...

Five Tips for Event Networking (or, what I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

4 Reasons I Love my New Headshot

A recent Insiders column from Lesley Nakonechny inspired me to take the plunge and finally, after 15 years of working in the media, get...

Why you Need to Quit Using Your Wedding Photo as Your Headshot

As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my desk, as...

Want to Fail at Business? Don’t Tell Your Story

When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is...

Can Digital Connection Ever Truly Replace the Human Touch?

I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our...

Don’t Make People Skeptical of Your Content

We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside to the...

How do I get Started with Twitter?

We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to...

Are you on LinkedIn? If not, here’s why you Should be

LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There's three main...

Five Tips for Event Networking (or, what I Learned in Manila)

I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is...

Why do You Need Social Media for Your Business?

Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re...

10 Great Ways to Repurpose Content

Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best...

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