The Canadian Seed Growers’ Association (CSGA) has officially launched its #ChooseCertifiedSeed campaign, highlighting the importance of Canadian Certified seed, why Certified seed makes a difference, and compelling farmers, food processors, and consumers to choose Certified seed for quality results.
The campaign — which was given a soft launch in July at the CSGA annual meeting in St. John’s, Nfld. — is grounded by a website that serves as a treasure trove of information divided into sections that delve into the nuances of Certified seed – its value, quality, identity assurance, traceability and trustworthiness.
Featuring heartfelt and compelling videos from Canadian seed growers and stakeholders, their perspectives, genuine experiences, and passion form the essence of the campaign amplifying the message to farmers to choose Certified seed.
As the global agricultural landscape becomes increasingly competitive and demanding, it’s crucial to highlight the many benefits of Certified seed and the strength of the Canadian seed certification process. The #ChooseCertifiedSeed campaign empowers farmers to make informed decisions on the seed they choose to plant, demonstrates to food processors and manufacturers that using quality ingredients produced from Certified seed is the foundation for quality food, and that when you #ChooseCertifiedSeed, it’s the highest quality, identity-assured, third-party verified seed to set you up for success.
To learn more about #ChooseCertifiedSeed, visit choosecertifiedseed.ca.