b'MEET THE NEXT GENERATIONWe put out the call for people who represent the coming wave of seed industry leaders. Heres who got picked for 2023.Marc Zienkiewicz with files from Alex Martin Tom Greavesand Ashley Robinson President, Pitura Seeds | Domain, Man. | 41 years oldTheres a generational shift happen- Tom Greaves believes that the tools he uses and the team ing. In less than eight years, a newhe works with are important in keeping him organized and generation will step up to replacefocused in his effort to revolutionize his companys approach the seven million people over 65 into capitalizing on the protein market.Canada. Investing in young leaders isThe president of the Manitoba Seed Growers Association needed now more than ever. believes that the seed sector has a lot of potential for growth Fortunately for the seed industry,and opportunity for those who are willing to pursue it.the futures in good hands. His experience working in different sectors and his rela-Germination asked for nomina- tionships with people in the industry have led him to where tions for 10 leaders in the industryhe is todayworking with various partners including DL who showcase a drive for betteringSeeds and food ingredient processors to create a product that the global seed industry. These lead- adds value to everyone in the supply chain.ers come from a range of businessesPitura Seeds recently announced the release of its veryfrom multinationals to associationsfirst exclusive yellow pea variety. PS Boost will be launched to independent companies. They allcommercially in spring 2025. Its been specifically bred for the have one goal in common: leadingprotein market.the seed sector into the future.Developed by DL Seeds, PS Boost has been performing These 10 Next-Gen Leaders werewell across the Prairie provinces in both co-op registration nominated by their managers, theirtrials and regional variety trials.peers, and different seed associationsWhen selecting for this variety, there was a focus on who saw their potential as up-and- making sure the variety had strong agronomics for our farm-coming leaders. ers, while also meeting the quality characteristics that our end use protein partners are looking for, Greaves says. Pitura Seeds will be looking to further build its distribu-tion network across Western Canada with seed growers and retailers that are interested in PS Boost.Its exciting to see how the different pieces have come together to create something innovative and valuable, Greaves adds.10GERMINATION.CAMARCH 2023 Photo: Ian McCausland Photography/Ian.ca'