The agri-business division of La Coop fédérée announced today that it will change its name to Sollio Agriculture in winter 2019. This decision is the result of a process that has taken 18 months and allowed the organization to take the pulse of the Canadian agri-business reality, the organization says.
“Agriculture is not immune to changes, climate change obviously, but also regulatory, technological and generational changes. Given this context, it was becoming essential to give the Agri-business Division of La Coop fédérée a strong identity that encompasses the realities of farmers and allows us to stand out in an increasingly competitive market. The change in identity is part of our strategic plan, which more than ever is committed to ensuring the prosperity of Canadian farming families,” explained Sébastien Léveillé, executive vice-president, agri-business division.
The brand will be officially rolled out early in 2019 to support the organization’s corporate activities.