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Rod Cockerline

What Shopping at Ikea and Building a Seed Plant Have in Common

Anyone who’s shopped at Ikea knows their products are affordable, attractive, practical, useful and simple to put together. It all comes in one box...

Never Rush to Make a Sale

A number of years ago, a colleague of mine asked me to document my sales process. I had no idea what he meant.When I...

How to Make Life Easy for Customers

As consumer electronics like TVs and smartphones become more complex, so have manuals that come with these products. When I open up a box...
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