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Shawna Schimnowski

Content Marketing

Is Your Content Unique?

Shawna Schimnowski -
A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...
Content Marketing

No Content is Better Than Bad Content

Shawna Schimnowski -
You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...
Content Marketing

Measuring the Success of Content Marketing — Not Your Normal ROI

Shawna Schimnowski -
Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...
Content Marketing

Focus on Knowledge Sharing, Not Sales

Shawna Schimnowski -
One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...
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