Tags Shawna Schimnowski

Shawna Schimnowski

Is Your Content Unique?

A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the...

No Content is Better Than Bad Content

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your...

Measuring the Success of Content Marketing — Not Your Normal ROI

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can...

Focus on Knowledge Sharing, Not Sales

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When...
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